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10 contributions to Build Market Close
Customers vs. Clients
A lot of people get this confused. I see people routinely refer to customers and clients as if they're they same and they're not. This is my short take: - A customer buys a product or service from you that works without you - A client buys your (or someone on your teams) time and you work with them People think they want to start an "AI agency" and they want clients but they do not realize the ability to scale a client based business is much harder and more expensive than "gurus" will tell you. Then they close some deals and realize they've created their self another J.O.B. and not a business. You're replacing time for money. A business that has customers is much easier to scale with hiring margins and less overhead. You're providing a solution that you spent your time on building. It doesn't trade your time for money. This is easier to scale. Neither business model is wrong or right, it's just wrong or right depending on what it is you actually want to do vs what it is you think it does. An example: My VIP has clients (we meet weekly and I'm trading time for money ) My Perfect ICM Builder has customers (we never speak and I'm not trading time for money) So let me ask you... Do you want customers or clients? Lemme' know below 👇
Poll
18 members have voted
Customers vs. Clients
1 like • 2d
I want customers, but I mostly have clients now. Working on making the transition.
1 like • 24h
@Ry Mac Too many, that is a problem. Need to figure out a simple to customize whizbang that doesn't take weeks to build. That pushes me into client territory.
Two prospects, two promising outcomes
Sent two prospecting emails out on Wednesday. By Friday I got one prospect asking me to reach out in January as they are physically moving their warehouse now (solar equipment supply company) and while they want to talk they just have no capacity. Second prospect booked an in-person meeting for Tuesday (outdoor adventure company). Hell yeah! Thank you @Ry Mac
7 Step Framework To Closing Deals
Let's fix it. Look, sales isn't something you can perfect without doing it and it's definitely not a "script". It's a framework. Just like the things you build...there are steps to follow. ICM is a framework. There are a few moments that really matter in your framework in sales. 1) The trust frame is a sentence (and the story of a lady patching in her son from jail during a sales call) 2) The only time "no" means "yes" 3) The presentation is a map + calculator not the whizbang 4) Temperature testing = the truth 5) The moment you shut up buttercup 6) The 3 ways to handle any and all objections I think @Darren Soares is the only one who's went through the free sales training in the classroom. Maybe since it's on the Tubez, you will too? Always got your back, RyMac P.S. The same training broken down into micro lessons is here in the classroom. P.P.S BMC' App is getting really close to launching. Premium, VIP, and people on the waiting list get the beta deal I talk about on the page. There's an example of me live sparring there, too. P.P.P.S Fred Built The Perfect ICM Builder just in case you haven't seent' it.
1 like • Oct 1
@Ry Mac Thank you for making a video just for me!!!
Which Numbered Dot is YOU?
The internet is awesome. "Prestige World Wide ... Wide.. Wide..." Make's me think of this scene from Step Brothers TAP IN BELOW: Which one of those black numbered dot thingys is you? 👇
Which Numbered Dot is YOU?
1 like • Sep 24
@Kenneth Korte I'm another pin in that area
Resend is how I e-mail & the free tier got better
I personally upgraded to their $20 tier immediately, because I send about 3K emails every 15 days from dedicated domains on my funnels all over the internet...[screenshot] 99.5% delivery rate... that's really good :) But, if you saw my tech stack video, and you were looking at resend, might wanna check them out now that they've added more free. [screenshot] P.S. I reply to them all the time, and the CEO does answer back. A big fan of this company and I use the crap out of it.
Resend is how I e-mail & the free tier got better
1 like • Sep 5
Resend is a great platform. I used it on multiple projects and it is rock solid
1 like • Sep 5
@Ry Mac As a developer they have first class support for my programming language of choice which is not mainstream but does powers some very large platforms (like Discord). Most companies just ignore programming languages besides the few obvious ones, so kudos to Resend
1-10 of 10
Leonard Dauksza
3
33 points to level up
@leonard-dauksza-9657
Founder and software engineer building RoosterBot, exploring workflow systems, AI context management, Elixir, and scalable SaaS.

Active 1h ago
Joined Aug 15, 2026
Seattle, WA
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