Hey All - Unfortunately I am under the weather today, but I didn't want to leave you hanging without something to think about. So I recorded this video discussing Search vs Browse to follow up on the video I posted here a few days ago. If you have any questions, feel free to ask below. Have a great Valentine's Day weekend.💝 In Finland it's called "Friend's Day" and everyone celebrates their friendships. So hyvää ystävänpäivää (happy friend day) to you!

Next week’s live call will be with Ludmila Bausheva who is a former Creative Director with 25+ years in advertising who now helps creators understand why some short videos capture attention — and most don’t. Instead of chasing trends or “algorithm hacks,” she teaches a creative-strategy approach to short-form content: how to shape ideas, structure hooks, and turn personal stories or expertise into videos people actually watch. In this masterclass, she breaks down the anatomy of viral-style Shorts in a clear, practical way, showing how to make videos that feel natural while still reaching an audience. Mark your calendars - it’s going to be awesome! 🤩 Feb. 19, 2026 Her Instagram handle : @Ludmila Bausheva