@Rion D This is a really good question because the value of an offer is not decided by how unique it sounds. It becomes clearer when you watch what people do with it. Do they join, activate, stay, use the resources, get a result, and tell someone else about it? If I were testing a new offer, I would set a founding-member price for new members and make that agreement clear from the beginning. Existing members keep their current price, while new members enter at the next price point. You can then compare conversion, retention, participation, and outcomes without changing the terms for the people who trusted you first. I would also use the market as a reference point, not as the thing that decides your price. Look at what people are already paying for similar outcomes, then ask what makes your offer more specific, easier to use, faster to implement, or better supported. You do not need to prove that your offer solves a problem for everyone. You need to show that it solves an important problem for the right people. The price should rise when the value becomes clearer, the experience gets stronger, and the evidence supports the next step. Existing members usually appreciate honest communication and grandfathered pricing. Confusion comes when the price changes without a clear reason. A price test does not have to disrupt the people already inside. It can simply give the next group a different entry point while you keep learning.