The last 7 days have been rough and it forced me to sit and stare into space literally to try and heal. I had been pushing myself hard and what resulted was a major flair of my Ménière’s disease that lasted to date 5 days of misery straight, 3 doctors visits, a neurologist referral and an emergency visit. Why am I telling you this...Today is evaluation day of week 3 - I am at the 21 day mark. The quitting threshold and I have felt like quitting so many times this week. This is a PRIME example of a complex life circumstance that I failed to take into account when I created my Domino goal and MITs. I hate using the label "sick" or "disabled" on myself and I constantly try to push forward as if I was "normal". If you are in the Execution Edge program, I am adding a training today on these things (complex life circumstances) that we need to take into account when creating our goals and MITs. I thought I could push myself and ignore them and this week proved how gravely wrong I was. Complex life circumstances can be a range of things. You are sick, a carer for an elderly parent, a single mum, low income, bad living environment, neurodivergent, part of a minority - all things that can genuinely impact us as a human and big reasons we sometimes don't hit our goals. I wanted to show that out of the blue life can smash you and you are forced to stop. You never saw it coming and it will make you want to quit everything. In these moments you will need to have compassion on your human self. If you are in the Execution Edge, I am adding a new lesson today on exactly this - compassionate curiosity as this has been a BIG mindset thing I have had to work on this week. The Execution Edge framework is saving me...this post is being written in a 10 minute sprint as I am still not well and have another doctor's appointment today. This week has forced me to literally work in 10 minute sprints to just show up at all this week. Plus you are forced to re evaluate how you damaged your health to get there. After all we are told to be successful at all costs right - sacrifice everything.

This one is going to get me into trouble here but I hope you read to the end so you understand why I am saying it. I got sucked into the Skool cult culture for a couple of weeks and I lost ownership of my leads as a result. Everyone was saying just send people to your about page. Make it good enough and they'll join. So I did. And people came. Skool is an awesome platform to host a community and courses, but not for the rest. Then Skool changed their notification settings options for our people and we couldn't reach a single one of them. Something that have is the competitive advantage with this platform. Kinda like the algorithm changes social media platforms like to do all the time. A big change is coming again with the introduction this week of Instagram plus. Skool could advertise to my people. I couldn't even reach them on the platform I was paying for. I wasn't building my list. I was building theirs. And the big names telling us to do it? Most of them are Skool affiliates or in the pocket of Skool paid as their paid strategist i.e. running their ads. It's in their interest to get you on the higher plan or to grow Skool the platform, not yours. So I went back to a simple two step opt in. A platform whose only job is to have my back as it is a sales funnel platform with email automation and sales system tools. No algorithm. Now when someone says yes, I own their details AND my thank you page is working for me. A course. A VIP option. A discovery call. They see my name and not Skool's. Real talk, your list is your business and your thank you page is prime real estate for earning more but most people leave completely empty. Same traffic. I actually own it now. Have you fallen prey to these platform tactics too? I just did a 12 minute training on how to protect against it...want it? Comment TUBE. Save this as a reminder to work smarter and not fall prey to platform hype...If I can't help one person see the truth, it will be worth the people I will lose for speaking up.

We made it to the end of Week 1. 🎉 It is a rest day for me. Did you get your goals set the execution edge way. Did you follow through on the weekly trainings? Did you get the 1.0 version of your content brain set up? I want to be honest with you about how this week went for me. It wasn't perfect. Not even close. I got caught in shiny object syndrome on Day 1 and nearly missed my YouTube premiere. I had a two day migraine that made everything feel harder than it needed to be. I spent energy in places that weren't serving me and had to course correct mid week. I learned that same day YouTube recording is never happening again. But here's what also happened. I built a complete content ecosystem from scratch that is already showing results. One that won't rely on me, my headspace and capacity soon thanks to my content brain and systems in Claude. A YouTube premiere system that runs every Tuesday and 4x'ed the watch time on this first video and it actually felt fun. A DM automation on Instagram that delivers replays on autopilot and soft pushes this community. I nailed my avatar twin that can be used to create scroll stopping images and videos for IG using claude. Side note: If you have the image avatar course, there is a new lesson in there that streamlines your creation process. A Skool engagement strategy with a simple to use software and funnel that will turn visitors into members and that is being fed from multiple social media platforms. A Substack that isn't even properly set up yet — and it already got me my first 2 subscribers and a Instagram follower this week. That last one made me really proud. Not because it's a huge number. But because it's proof that the system works even before it's fully built. This means it has scalability. I have created 4 sales pages with a new sales page writer claude skill. I built 6 claude skills to help me in future weeks (they are going into the content code program soon). That's what Week 1 is about. Not perfection. Building the foundation that compounds over the next 90 days.

The lesson of the day Today's post didn't go out this morning the way it should have. The scheduler didn't fire and today was a bisy day. My fault for not double checking it. Lesson learned ~ always verify your tech, especially in the first week of a new system. Which brings me perfectly to today's topic. The Content Brain. Because here's the thing...tech will fail usually when you really need it to work 🤣 Life will interrupt. You'll get pulled into something unexpected like I did today. I was called in to be a trainer to a TAFE student trainer that was struggling with doing her 1st 30 minute presentation. Side note...the good news by the end of our time together she got the courage to do her presention on cupcake decorating in front of the camera. Photo evidence is attached 🤣 The people who stay consistent aren't the ones with perfect days. They're the ones with systems that catch them when life happens. My head was so full and tired, that Claude wrote this post for me after [ just brain dumped the day on it. A Content Brain means your ideas, your posts, your frameworks, your voice and your strategy all live in one place. So when the scheduler fails, when the migraine hits, when the unexpected TAFE student needs you — you can pick up exactly where you left off without losing momentum. Where does your content currently live? In your head, scattered across notes apps, or in an actual system? 👇 If you're inside the Execution Edge, we are building your Content Brain so your best thinking stops living only in your head. I am off to eat a cupcake cause the day needs chocolate and cupcakes 🤣

I have to be honest about a mistake I realised I was making yesterday. It hit me like a ton of bricks when I realised how much time I had wasted. I was spending hours every week engaging in closed Skool groups — building other people's visibility, growing their engagement scores, playing their game, helping them grow. Until Claude pulled me up and reminded me of my own rule from my content brain. "Your engagement time should be done publicly so your effort compounds." One simple sentence and a kick to the gut and butt. Sure engaging in groups is public to a certain point and it can be an activity on your list especially if you want to support a creator that is supporting you and adding value to your life. I have certain groups that I love being in and I won't leave them. But thanks to the recent change by skool, many people are turning off notifications which means many posts are not getting the visibility. If your time is limited do it in places that maximises visibility. Every comment on LinkedIn, Instagram, Substack, or YouTube is findable because of SEO. Someone searches a keyword and either find's your content or someone else's with your comment. Now you are truly creating a visibility asset. These are all places without the rules many people have set up in their Skool's that is best for them, getting you to grow their audiences by referring your people without a reciproical collaborative reward for you helping them. It is more that just about affiliate commission when your reputation is involved. This strategy works for you while you sleep. A comment inside someone's closed Skool group gets buried and often unseen or disappears the moment they decide you're a threat. Yesterday, I realised I wasted so much time getting to level 5+ in people's group who were just trying to siphon my audience and who had no intention of ever collaborating, helping me to grow or who want to charge me to add value and people to their group (WTAF). I knew this. I just forgot it, caught up in the "cult culture" created on this platform. Claude knew it as it had my content brain and called me out on it when I was doing my evening debrief.