THE 3-SECOND RULE You have THREE seconds to:⢠Grab attention⢠Make them curious⢠Make them feel something⢠Make them want more If you donât? Theyâre outta there. THE BABY-PROOF HOOK FORMULA Repeat after me: âSay something bold + say something specific + hint at the payoff.â Thatâs it.Thatâs the whole game. Breakdown: 1. BOLD STATEMENTSomething that makes people sit up.Example: âYâall are doing this backwardsâŚâ 2. SPECIFIC DETAILTell them who youâre talking to or what the problem is.Example: âYouâre posting every day but STILL not growingâŚâ 3. HINT THE PAYOFFMake them feel like they MUST watch/read.Example: âDo this instead and watch your page explode.â Put it together:âYâall are doing this backwards⌠youâre posting every day but STILL not growing. Hereâs the real reason your page ainât moving.â Boom. Hook secured. HOW TO CAPTURE ATTENTION FAST Do ONE of these in the first 3 seconds: ⢠Say something bold ⢠Say something controversial ⢠Say something relatable ⢠Call out a specific group ⢠Expose a lie or mistake ⢠Break a belief ⢠Promise a transformation ⢠Use a shocking stat ⢠Tell a harsh truth ⢠Start with âSTOP SCROLLING.â Attention is emotion. Make them feel somethingâcuriosity, shock, validation, anger, hope. EASY HOOK EXAMPLES (STEAL THESE) ⢠âYouâre doing this wrong⌠let me show you why.â ⢠âNobody wants to tell you this partâŚâ ⢠âIf youâre struggling with __, this is why.â ⢠âBefore you give up, watch this.â ⢠âHereâs the reason your page ainât growing, sis.â ⢠âThis ONE tweak doubled my engagement.â ⢠âI know this is gonna piss some people off, butâŚâ ⢠âThis might be the ONLY content advice you actually need.â CHATGPT PROMPTS TO HELP YOU COME UP WITH FIRE HOOKS Copy + paste these any time youâre stuck: 1ď¸âŁ âGive me 20 bold, controversial hooks for a video about [topic] that will make people stop scrolling in the first 3 seconds.â 2ď¸âŁ âCreate hooks that call out a specific audience struggling with [problem] in the [niche] niche.â