Story time. A guy asked me last week via DM on Skool if $2k/month on Meta ads was "too much." Here's what I told him. That $2k isn't an expense. It's a down payment on a machine. At ~$250 an account, $2k gets you about 8-10 new pools a month. Keep it up and by next summer that's 96 accounts you didn't have in January. (Much cheaper than buying routes) At $150/mo each, that's ~$14,400/month in recurring — plus another ~$40k a year in filter cleans, salt cells, and repairs, where the real margin lives. And when you sell? Each account's worth ~$1,500. So those 96 pools = ~$144k in enterprise value. Spent $24k on ads. Built a $144k asset that pays you $14k+/month. And it funded itself on the way up. He got real quiet after that. ⚠️ BEWARE though: these numbers only work if the Meta ads work. You can't slap up a canned ad, native lead forms, and expect $250 accounts. It takes high converting funnels, dialed in homeowner targeting, good video, and scroll-stopping unique creative. That's the skill. A hook, a story, an offer, a number that makes you stop. BTW - If you do all this and you don't call your leads within 60 seconds, you're also lighting money on fire. Master that and $250 accounts are easy. Skip it and you'll light $2k on fire and swear "ads don't work." What have you all tried this summer and how have the results been? 👇

This is for pool service owners who want more accounts, better systems, and a business that can actually grow. We talk about running ads to get pool accounts, buying routes, pricing service, hiring techs, ops, and how to build something worth owning. 🎯 Start here: Comment below with: How many pools you service (or if you're just starting) Your average monthly rate Your city Your biggest bottleneck Are you building, buying, or both? Be specific. Let’s build.