Hi all, overdue introduction here. I'm the head of strategic pricing for Vantor, the leading spatial intelligence provider, based in Colorado. If you use maps on your device, you use our technology. We work with enterprise and governments to understand what is happening, where, and why. I joined to help make a large, PE-backed, value-based transformation from one-time data sales to recurring subscription and insights. I've been in pricing strategy for about ten years. I was at Wiglaf Pricing, a boutique consultancy, for six years. Before Vantor, I was in-house pricing strategy for Avalara and Bloomreach, two B2B SaaS companies. I wrote an Amazon-bestselling book in the meantime and continue to speak, teach classes, and consult on the side. Looking forward to continuous improvement with you all!