Can be a little discouraging hanging out in the 9 thousands on Discovery in the daunting Money category. We officially broke into the 5 thousands! We know we have a long way to go but the momentum is exciting. The rows that are highlighted green were the two days of the NYC IRL with Goose and the squad. Since the event we climbed 3,872 spots in just 8 days. Our target is top 500 by Christmas 🎅

1. Proximity: The most successful entrepreneurs I know always attribute a large part of their success to getting in the right rooms. Was by no shock this is the topic that Goose started the event with. Get in the right rooms. The closer you are to people who are doing what you want to do it almost leaches into you. You feel the energy and momentum they have already created. You can significantly reduce the time and money from just one piece of information. It’s a cheat code. 2. Simplicity: We had some awesome speakers that dove deep into their stories and took us though the weeds of what has made their communities so successful. Each one came back to make it simple. If it feels too overwhelming or complex you need to reconstruct your thinking. Goose mentioned a bunch of times that you need to almost unlearn things to be successful on skool. It’s different on purpose, you don’t need to make something complex just to sound smart. @Jay Larosa bought a dead community, which i didn't even know you could do. It had a following but practically zero engagement before he took over. He's willed awesome growth and engagement just by a big green wave of activity in the community. @Charley Tichenor has deployed over $1 billion, billion with a B in meta ads. A major proponent of his message was it does not have to be complicated and in fact and can be really fucking simple. @Jason Hamilton grew a massive audience in a very niche space all by simplifying things with the 80/20 rule. Focusing on the 20% of things that drive 80% of the growth and letting the unimportant things slow you down from working on the main things. 3. Theme: This was the biggest breakthrough of the event for me. If you want more engagement, you should have a theme. The theme allows new members to feel comfortable interacting. Best themes typically relate to something you love that’s from your childhood or feels childish. The more disconnected it is from what you are teaching, the better. Things tend to be funny when it’s so wrong it almost feels right. Like Goosify🍓🐛🦋🌈⭐️🩷. Another example is my community teaches about taxes but will be Napolean Dynamite themed. It sounds silly but the data shows it directly improves engagement. Childish themes for serious business gives people a safe feeling to interact. It’s not that serious and gives them permission to be themselves.

I asked in my group and thought it might be fun to ask here... Who did little you dream of becoming? A vet? A Spice Girl? A paleontologist because you were way too emotionally invested in Jurassic Park? 🦖 Drop it below — the more unexpected, the better. And bonus points to whoever guesses what I wanted to be when I grew up? (you might have to dig deep to figure that one out 🕵️‍♀️

So much of life tries to convince us we’re missing something—that we need to do more, have more, be more. But when we pause and just be, we remember: joy has been here all along, waiting in the stillness. It’s not about finding happiness “out there.” It’s about returning to the truth that it never left you in the first place. ✨ What’s one small moment of joy you’ve noticed today? I'll start, I took uncomfortable action today towards growing my skool community and got some new members in! YAY

In your own words please.