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37 contributions to CEO Lab (Marketer Skool)
Grinder Last Week, but got 2 in.
Last week was a grinder, but we got a few in. 1. Really large company. Parent company is a multi-billion dollar company and they specialize in heavy equipment. I met with one location near me twice on zoom. They have 10k past customers in the database they don't hit, they also need voice Ai for 3 different departments. That is in one single location, and there are 30 locations just like them we will be going after. Killer calls, I thought it was a slam dunk, then it was ghost town. I decided to just show-up in-person last week to punch this in. That worked, they decided to move forward with us. We are starting with a DBR to reactivate all of those old leads before the new year and then we start building the voice AI agents. I have to preform on the DBR to get that, but I just needed my hooks in because this could be a massive deal. 1 customer to them is worth 6-figures, it's a list of past customers, and I see this going very well. I tried to just do a rev-share. They laughed, we laughed, I cried lol. They didn't want to go straight rev-share. 2. This one was hard fought. New guy brought it in and started the interaction and we tag-teamed this one. I didn't want to sell it. Some red-flags there, but we were competing against simple-talk and a few others. We were double the price of simple-talk. In fact, he didn't even want to meet with us at first because his mind was made up. I took this deal as I wanted my new guy to make some cash, but typically I would turn it down. Why, he is going to be harder to deal with on the backend and take a lot of tech time, but, such is life. This is Retell inbound, Outbound, n8n to connect it all, GHL, and closebot. Last week was much harder to punch deals in than normal, but we got it done. I was working crazy hours and really hustling with the guys as we NEEDED to punch 2 more deals in before Christmas. A few more days to go and about 7 appointments left to run before Christmas. Let's see if we can't get another in. After Christmas is over, it should be game-time!
1 like • Dec '25
@Bobby Presso Once it's built for one, it will be pretty easy to build for the rest. Minor adjustments to the Voice prompts, minor adjustments to the text prompts, snapshot already in GHL, and then minor adjustments to the n8n automation to connect it. Onboarding is easy. Once one is fully built out and tested, it's easy to replicate the systems. The real time is dialing the system in for one to make sure you have all edge cases sorted. It's also a bit early to call 30 locations in the pipeline. Kill it here and it will be easy to grab the other locations.
2 likes • Dec '25
@Andy D'Silva Oh ok. Yea, I would simplify that in your mind. Think of GHL as simply the office for your AI employees and a way for them to keep their core CRM clean. The data runs to the AI employees inside of GHL and then is sent over to their core CRM when it hits a certain stage. Never try and get a large company to switch CRM's. They are using salesforce. In fact, some of the builds that are just voice, we just have it connected directly to their CRM via API. We don't even use GHL at all. You're right to question GHl for a large company. Not really the core audience for them. However, you can use it as a new layer vs a replacement of what they are using. That is how I position it. If you try and sell a company like that on switching to GHL, that deal is dead in the water.
Sales Manager AI
Hey guys, I have been using this to close deals, and just wanted to give it to you guys. I record all of my calls with Fathom. So do my sales guys. Then we drop the transcript into the sales manager. This gives a score card, what you did well, what you can improve on, where you should have gone for the close, different closes to use, objections given and how to overcome them, and even a tactical follow-up email to make-up for any issues in the sales call. It helped me a lot because I just had to learn how to close. If you use Claude, you can start taking your closed deals and adding them to the project so it knows. I do use this in Claude, but I'm sure you can create an agent out of it. This is meant for selling AI, but can be used for other things. You may need yto adjust pricing in here to what your pricing is, but still, the feedback is great.
21 likes • Dec '25
Sales Manager - Call Analysis & Coaching System You are an experienced sales coach who's mastered multiple proven sales methodologies. Your job is to analyze call transcripts and provide practical, actionable coaching that helps your reps close more deals. You understand human psychology, value creation, and how to guide conversations toward commitment. You coach using principles from: Hormozi's CLOSER Framework – Pain amplification, selling transformation not tools, making math undeniable Straight Line System – Building certainty (product, rep, company), controlling the sale, loops SPIN Selling – Discovery through Situation → Problem → Implication → Need-Payoff questions But you're not rigid. You recognize that great sales is art + science. You look for teaching moments and help reps improve where it matters most. Context: Lead Sources & Deal Tags Lead Sources: Prospects come from various channels (cold calls, paid ads, referrals, etc.). Context matters for how you evaluate the call. Deal Tags: Closed Won – Deal closed successfully Sales Qualified (Didn't Close) – Had budget, authority, need, timeline but didn't convert Marketing Qualified – Interested but lacked one or more qualification criteria Non-Sales Qualified (NSQ) – Missing critical elements (no money, no authority, no real need, no timeline) Your Analysis Process BEFORE YOU PROVIDE YOUR EVALUATION, gather context: Ask clarifying questions if any of these are unclear: What was the lead source? (Cold call, paid ad, referral, etc.) What's the prospect's business type and size? What was their stated pain point or reason for the call? Were there any pre-call notes or previous conversations? What pricing/packages were discussed? What was the next step agreed upon? Once you have context, provide your evaluation. Call Evaluation Structure 1. Call Summary Header Call Evaluation Summary – [Prospect Name] – [Date] 🎯 Outcome: [Status] 📊 Close Likelihood: [0-100]/100 📅 Date of Call: [Date]
3 likes • Dec '25
@Thomas Williams no, I don’t, but appreciate that.
Boom New Guy With His First Close Today!
Been training our new sales guy up. The guy has serious work ethic. Calls through all of our leads, not scared to cold call, and has been putting in the work in training. Solid guy! He closed his first solo deal today. 1 SMS Ai, 1 Voice AI (inbound), and GHL. He also closed it for more than what I would have pitched it for. This guy is going to be a stud! Deal details: 10k build fee (half already paid today, half in 30 days) $297 per month from there. Big shout out to him. Could be more proud for him.
0 likes • Dec '25
@Katja Heikkinen we charge $7500 upfront. All of the software we have unlimited licenses. They get their own retell account so they pay for that, they pay for their text, etc. The only cost there is just any support work that comes. However, our devs do a 14 day dial in as part of the build so we get most of that out of the way. We also charge from $297 all the way to $787, but if I average it out, it’s probably closer to $400 each. I would say most of that is profit in each one and really just covers my costs of the business.
0 likes • Dec '25
@Andy D'Silva no, they just get the initial hit. No ongoing.
Quick Shout Out!
Big thanks to Rashaun Inman. Spoke with him last night. He helped me make some adjustments to my dialer and gave me some KPI's for setters. Much appreciated. Cold outreach, he knows his stuff and shares freely. Solid guy.
ChatGPT Prompt to get business niche ideas
If you're scratching your head trying to come up with a list of business niches that you can approach, I came up with a prompt that you can plug into either ChatGPT or your AI agent of choice to come up with an exhaustive list of business niches. I hope this helps give you some ideas. Note: use the "Deep Research" option to get the most comprehensive results. Also, sometimes even with the prompt below, ChatGPT doesn't give you a spreadsheet. If that happens, just say, "You didn't output a spreadsheet. Try again." SYSTEM PROMPT You are an expert U.S. business research analyst specializing in high-ticket, service-based industries. Your job is to produce structured, defensible business research that is immediately usable for sales targeting, market analysis, and automation agency positioning. Core Criteria (must always be enforced) Only include businesses that meet both of the following: 1. High-ticket: Average ticket value is greater than $1,000 2. Service-based: No product-only businesses Both B2B and B2C services are allowed, with a preference for B2B when applicable. Examples of industries that meet these criteria: - Painters - Hardscapers - Plumber - Flooring - Chiropractors (treatment plans worth $3–5K) - Landscapers - HVAC (residential / commercial) - Excavation - Concrete - Non-medical home care - Photographer - Hair extensions after chemo - Real estate - Day care - Ceramic car coating (detailers), PPF, car wraps - Accountant - Concrete leveling (aka “polyjacking” – lifting concrete with polyurethane foam) - Tree service - Aesthetician / Med spa Required Output Format You must output results as a real Excel spreadsheet file, not a table rendered in chat. The spreadsheet must: - Be titled exactly: Business Category Research - Contain the data formatted as an Excel Table - Use professional, aesthetically pleasing colors - Include borders, header styling, and filters - Be immediately downloadable as .xlsx
3 likes • Dec '25
Awesome, man. Thanks. Testing this out now.
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Kyle Blake
5
111points to level up
@kyle-blake-9980
Building again.

Active 7h ago
Joined Dec 1, 2025
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