š SKOOL NEWS #53: Introducing Keywords for Discovery
Hey Navigators š§ A new Discovery feature is live right now: š„ Keywords. This one looks simple on the surface. But it matters a lot. Because most Skool Network traffic already comes from search. And if people canāt find your group when they search⦠you miss members. ā
NEW FEATURE (LIVE NOW): Discovery Keywords Go to: Settings ā Discovery You can now add up to 11 keywords to help people find your community. How it works: - type a keyword - hit enter or comma - add the next one Simple. Important note: Set them now. But they wonāt affect search results until the new Discovery search goes live. That should happen around early May. So right now, this is preparation. But smart preparation. š WHY THIS MATTERS Skool said most Skool Network traffic comes from search. Right now, Skool looks at things like: - your About Page - your group description But maybe you didnāt include all your best search terms there. This new feature lets you tell Skool more clearly: āThis is what my community is about.ā That means when search improves, your group has a better shot of showing up for the right people. š§ HOW TO PICK YOUR KEYWORDS This is the real part that matters. Start with 2 simple questions: 1ļøā£ What topics is your group actually about? Not vaguely. Not what sounds trendy. What is it really about? 2ļøā£ What would someone type to find it? Put yourself in the searcherās shoes. What words would they use in Discovery? Thatās the test. š§¾ EXAMPLE FROM THE EPISODE They used Grow With Evelyn as an example. Her community is about things like: - Facebook ads - Meta ads - YouTube ads - memberships - low ticket - marketing - copywriting - digital marketing And also her name, because some people will search for her directly. Thatās a good framework: - brand / name - main skill - alternate wording for the same skill - business model - broader category That gives you a good mix. ā ļø DONāT STUFF RANDOM KEYWORDS IN THERE This was an important warning.