New metrics are live! Thanks @Jason Arnopp

I think I'll skip the book launch prices. The shipping costs are crazy. Almost $10 for within the US? And $36 for Poland (more than the book)? No way 😂 I think his book launch will succeed just based on those shipping costs 🤪 I don't think there will be any Skool (don't click) bonuses in the book, but I think there will be one for the people getting on his live event call. I will get his book eventually, but not now. Are joining the event or buying the book? If so, use this referral link. Hormozi will know I sent you (probably not 😂).

Hey everybody! I've been diving deep into the whole custom URL debate for Skool communities, and I wanted to share some insights that might save you both money and headaches. ⚫ The Custom URL Basics If you're on Skool's hobby plan, you'll have those random numbers at the end of your domain (like skool.com/yourcommunity-12345). With the Pro plan, you can change it once for free, then it's $99 for additional changes. Here's the thing though - Skool didn't always allow URL changes, and for good reason. When you change your URL, the entire system needs to reindex everything, which can be a technical nightmare if not handled properly. ⚫ Why You Might Want a Custom URL • Brand Recognition - A clean URL like skool.com/accounting looks way more professional than skool.com/accounting-8472 • Merchandise Potential - Short, memorable URLs are perfect for printing on swag • Professional Credibility - Shows you're investing in your community with a Pro account • Name Protection - If you have a unique company name, securing it prevents others from grabbing it ⚫ But Here's the Plot Twist… Some of the most successful Skool communities don't even bother with custom URLs! I checked out the top earners on Skool's discovery page: • A forex community making ~$150k/month still uses "forex-4-women-VIP-members-4710" • Another top community pulling in ~$300k/month rocks "evolve-8484" So clearly, your URL isn't the make-or-break factor for success. ⚫ The Smart Strategy for URL Selection If you do go custom, here's a pro tip: go short and generic rather than specific. Example: If your company is "Thunderbolt Accounting," don't use skool.com/thunderbolt-accounting. Instead, grab skool.com/accounting. Why? Because if you later rebrand your community to "Cool Accountants" or "Accounting Crew," the URL still makes sense and you won't need to pay another $99 to change it.

It also works when attaching to courses and DMs.

I'm doing it differently this month. If you want to watch this month's updates click the bell in this post. This will allow me to post updates, but not overflow you with notifications. This will be better for the people who don't care much about the updates.