Made a new video about the exact system we sell to local businesses and I wanted to give you the whole breakdown here as well, because I think alot of you are stuck at the same point I was for way too long. Everyone tells you to go sell AI. Nobody tells you what that actually means when you're standing in front of a plumber. And the thing that took me way too long to understand is that the plumber does not care about AI at all. He cares about two things, saving time and making more money. That's it. So we stopped talking about AI and started talking about the four holes his business is already leaking money through. 1. Nobody answers the phone. Someone sees the ad, calls, the owner is under a sink, the call goes unanswered and the customer calls the next guy. Fix: a missed call text back (or a voice agent) that keeps the lead warm until he can call back. 2. Buying exposure on the wrong platform. A plumber running Facebook and Instagram ads is handing out flyers in an empty parking lot. When a sink breaks people go to Google and search plumber near me. Fix: get him found on Google instead. 3. No one knows they're good. All the regulars love the place but online there are no reviews, so nobody new ever walks in. Fix: a review agent that asks every customer over SMS or email, sends the happy ones to Google and the unhappy ones to the owner. 4. Nowhere to buy. The customer finds a website from 2012 that cant answer how much it costs or how long it takes, so he leaves. Fix: a clean site that answers those two questions and lets him book. Four holes, four systems, and the business happily pays for it every month because none of it is about AI. It just makes the phone ring.

If anybody can take a look at my current waitlist and tell me their honest opinion on my idea. https://otto-site-olive.vercel.app/

Made a quick video on this today, so figured I'd write it out here too. Full video is attached below if you'd rather watch it. If the sites your AI builds look like the blue and green card mess in the video instead of the perfume site, it's usually because your AI is missing the design context. So it falls back on the same generic layout every single time. These are the three skills I give it before it builds anything. 1. frontend-design Anthropic's own skill. It changes how your AI picks fonts, colours and layouts so it actually commits to a design direction instead of the default centered dark SaaS look you've seen a hundred times. 2. UI UX Pro Max Pairs with frontend-design. It's basically a big searchable design database (styles, colour palettes, font pairings, UX rules for different types of products) that your AI can pull from while it builds. The two together are what make a site look like a designer touched it. 3. cinematic-scroll This is the one behind the perfume and watch sites in the video. It's my own skill. Scrolling scrubs through a short AI generated macro video, so the page feels like a movie instead of a normal landing page. You'll need a video generation tool connected for it to work (I use Higgsfield), the skill doesnt ship with any keys. How to actually use them: 1. Download the skills, links are below. 2. Give them to your AI. In Claude Code that means unzipping them and dropping the folders into your skills folder (.claude/skills inside your project, or ~/.claude/skills if you want them available everywhere). 3. When you build, just tell it to use them. Something like "use the frontend-design and ui-ux-pro-max skills for this site" is enough, Claude picks them up from there. Resources: - frontend-design (zip): https://drive.google.com/file/d/1lBwZEymCJjjXGGkWVJSqcXxWwNDbYwmn/view - UI UX Pro Max (zip): https://drive.google.com/file/d/1GEvuzRHRmi6jbZiLKhVM9b4vqjg7oZ83/view

New video is out. I wanted to test if all the "new king" talk actually changes anything for the sites we build for clients, so I gave GPT 6 Astra and Claude Fable 5.1 the exact same one shot prompt, the same client info file and the same reference site, and let both of them build a website for a real client I have right now (a financial crime consultancy). Did it twice with two different reference sites, so four websites in total, zero iteration. Quick breakdown: 1. Round 1 was basically a tie. Astra got the brand colours more consistent and the top half of the site looked better, Fable did the bottom half better (the footer and the lets talk section). If I had to pick one I'd say Astra, but only on tiny details. 2. Round 2 I gave them a harder, more animated reference. Fable clearly won on structure, layering and the scroll animations. However I would actually use ChatGPTs site for this client, because its cleaner and lighter and closer to what she is after. 3. Put all four side by side and I honestly couldnt tell you which model made which. So the takeaway for me is that the prompt and the context you give the model moves the result way more than which model you pick. Design skills, colour palettes, mood boards, an AI slop checklist. That is where the hours should go. And dont cancel your subscription every time something launches. Use the one you know and put that time into getting clients instead. Full video is attached below if you want to see the four sites. The reference sites came from awwwards, godly.design and motionsites.ai, worth bookmarking all three. Let me know which one you would have picked.

Made a short video on this today, and I figured I'd put the actual guides in here instead of making people ask for them. These are the five systems we set up for basically every business we work with. None of them are complicated. Most businesses are missing all five, and thats usually why they feel busy without making more money. 1. A high converting website Two rules only. Give clarity on who you are and what you do, and make it as easy as possible for someone landing on that page to get in contact with you. Most local business websites fail on one of those two. 2. A proper Google review setup A system that asks every single happy customer for a Google review automatically, instead of the owner remembering to ask three days later. The top few businesses on Google take most of the inbound calls, so this is the part clients feel the fastest. 3. Speed to lead Missed call, form fill, booked meeting, question on the website. All of it gets an answer immediately instead of three hours later. Whoever replies first usually gets the job. 4. A proper CRM One place for customer information, meetings and appointments, payments and invoices. Instead of it being spread across an inbox, a notes app and the owners head. 5. The mobile app So the owner can run that CRM from their phone, with all their social platforms connected into one inbox. One place to check instead of six. Where each guide is in the classroom: - Website: Start Building > The Website - Speed to Lead: Start Building > Speed to Lead - Google Reviews: Start Building > Google Reviews (why they print money, then the full build) - CRM: Foundations > Managing CRM - Mobile app: still coming. Its part of the Assemble The System + Mobile App module I havent recorded yet. Start Building: https://www.skool.com/aoc/classroom/8c1dea9d Foundations: https://www.skool.com/aoc/classroom/3c2a0cbd Full video is attached below if you'd rather watch it than read it.