The "I'll just do it cheap to get my foot in the door" trap
How many times have you heard that one? Or maybe you said it yourself early on? The theory sounds reasonable. Undercut the competition, prove yourself, then raise your rates once they trust you. The reality? They never let you raise them. You're locked in at rock bottom doing the same run six months later, wondering why you're working harder than ever and still skint. The worst part is that it devalues the work for everyone around you, too. Some drivers swear it worked for them and built a solid client base. Others say it was the biggest mistake they ever made, and they're still recovering. So what's the honest answer here? Did pricing yourself low ever actually pay off long term, or did it just teach clients to expect cheap? Would love to hear from drivers who've been in the game a while on this one.