We all know QR codes belong on flyers… but have you ever thought about using them here?
Most people think of QR codes as something you throw on a business card or a flyer so someone can find you later. And to be fair, that’s exactly how they started. They replaced the old business card exchange and made it faster. But what’s interesting is how many people stop there. Did you realize there’s this whole other space where people are already paying attention to you… and there’s no easy next step in front of them. Think about how often you show up in someone else’s space. A Zoom call, a live training, a workshop, even a YouTube collaboration. You might drop your link in the chat, maybe mention where to find you, and for a moment it works. Then the call ends. The chat disappears. And anyone who meant to look you up later… usually doesn’t. That’s a gap. Not visibility… but follow-through. QR codes used to solve the problem of “how do I share my info quickly.” Now they can solve the problem of “how do I let someone take action while they’re already paying attention.” I came across Jeff Baer inside Skool, and he’s built out a system around this that’s actually pretty slick. He even created a couple custom QR codes for me, and one of them ended up on his about page, which was a cool little surprise! (Thank you Jeff!) It just made me look at QR codes differently… not as a print tool, but as a way to hold onto those small moments where someone is already interested. If you’re curious how he’s doing it or want to see what he’s built out, you can check out his community here 👉 BIO BUILDERS Have you ever considered using QR codes beyond printed materials? @Jeff Baer