Got the news late yesterday — I’m moving on to the 4th round! It’s a panel presentation, and I’m super excited (with lots of prep ahead)!

Hi everyone, I’m Kirsten. I bring 3 years of brand management experience from Champion Petfoods and 15 years of integrated marketing experience at Crocs Footwear. My passion lies in shaping authentic brand stories, building strong brand personas, and collaborating with creative teams to bring marketing strategies to life. I especially enjoy crafting creative briefs that connect marketing goals with inspired creative work. After Champion was acquired, I realized my favorite parts of the job—brand storytelling and creative collaboration—were being shifted to agency partners. That inspired me to take the leap into solopreneurship and start True Story Strategy, focusing on the branding and marketing aspects that truly excite me. I’ve had the pleasure of working with @Kris Plemmons during my transition from Crocs to Champion, and I’m excited to partner with him again on this new adventure. I joined this group to connect with others navigating career changes and launching their own ventures. I’m eager to share ideas, offer support, and build meaningful connections with fellow job seekers and solo entrepreneurs. Looking forward to learning from and collaborating with all of you!