Hi there - just trying to set up my ad but I think your video image looks different from my meta ads. I can't find where I can set up the rules conversion in the leads campaign - it seems to have another conversion which is quite different. I have created all of my audiences - but should we just put the lead magnet to the cold audience and not worry about the look alike audiences? I can't get it to pick up this cold audience - but maybe while it's still populating.

Sorry won't make today's call - I hope to have some updates for next Friday - have a great long weekend everyone!

Let me know what you think of this lead magnet - I've made amendments as per Hermozi with the corresponding landing page.

Alrighty – the votes are in! Our first workshop (early Oct, date TBC) will be on Email Marketing. For those who voted on other topics, don’t worry — we’ll cover everything in good time. Now, to make this session super useful:What are your biggest email marketing hiccups right now? - Tech setup and automations - Coming up with story ideas - Writing emails people actually open and click - Growing your list - Segmenting or tagging properly - Not knowing what to send (and how often) - Staying consistent - Turning subscribers into actual customers Drop your pain points below so we can build the workshop around what you need most. Most people massively underutilise their email list so it's a great weapon to master.

How will your lead magnet help your prospect?1. The PDF Guide - Benefit: Educates without pressure — shows them how to select a meaningful, lasting piece of art. - Emotional connection: Builds trust and positions art as a personal, legacy-worthy gift, not just decoration. - Practical help: Offers actionable tips, checklists, and inspiration to avoid the fear of “buying the wrong piece.” - Exclusivity: Shows them that your artwork is limited and curated — makes the purchase feel special. 2. The Quiz - Benefit: Personalizes their experience — they feel like they are being “seen” and guided to the perfect piece. - Reduces uncertainty: By matching them to pieces based on their room, style, mood, and preferences, you make the buying decision easier. - Fun engagement: Interactive, feels like an experience rather than a sales pitch. 3. Collector’s Circle / Email Sequence - Benefit: Provides early access, behind-the-scenes stories, and collector perks, which adds exclusivity and belonging. - Seasonal urgency: Timely reminders about holiday deadlines or limited editions increase the likelihood of action. - Ongoing engagement: Keeps your art top-of-mind, nurturing them toward a confident purchase. What format will it be (PDF, video training, etc.)? The Art of Gifting: Choose Your Perfect Legacy Piece - pdf and a Quiz: Tranquil Dreamer, Bold Adventurer, Romantic Soul, Modern Minimalist, Nature Enthusiast Which one are you and then have examples.