Welcome back to the Best of FHL Series! Today, I’m diving into a powerful session from Russell Brunson where he breaks down the Linchpin Model—a strategy that’s driving massive growth for businesses by adding 1,000 people per day to their continuity and membership programs. Let’s dive in! What I Learned: The Power of the Linchpin Model Russell shared how the Linchpin Model is built on two core principles: 1. Continuity Is KING: If you don’t have a continuity or membership model in your business, you’re missing out on the foundation of a stable, recurring income. This is where you wake up every day to see those sweet Stripe notifications adding up! 2. Shift Your Self-Liquidating Offer (SLO): Move your SLO to the end of your funnel, and focus on continuity as the main offer on your thank you page. This small shift can make a HUGE difference in your business. How You Can Apply This: Here’s how you can start applying the Linchpin Model to your business: 1. Build Continuity into Your Business: Whether it’s a SaaS, membership site, subscription box, or any other model—make sure you’re adding continuity to your business. This is where long-term growth happens. 2. Create a MIFGE (Most Incredible Free Gift Ever): Design an irresistible offer that includes a free trial of your continuity program. This is your ticket to driving massive sign-ups. 3. Launch Your MIFGE with Dramatic Demonstrations: Use challenges, webinars, or other engaging events to promote your MIFGE and bring in more members. The more dramatic and engaging your demonstration, the better your results. 4. Build Your Foundation: Don’t forget about the basics—your email list is still one of the most powerful tools you have. Make sure you’re constantly growing and nurturing it. How I’m Putting This into Practice: I’m currently working on the foundational steps of my Linchpin. I’m creating a membership site that will eventually be paid, building out my funnel hub, crafting my newsletter, and soon to be launching the Life of Challenge Podcast!!!

What was Funnel Hacking LIVE like for YOU! Will you be coming to Funnel Hacking LIVE 10 in Las Vegas? Who will you choose to become NOW to make the change the world needs? Sound off below! Thank you for being a part of Funnel Hacking LIVE and for all of the Prime Movers in the posts - CONGRATULATIONS!! The party starts on MONDAY! And If You're ALL IN - Claim Your Discounted Ticket for FUNNEL HACKING LIVE 10 Today!!!

🚀 What are you putting into action today from #FHL24? This week? 💡 Funnel Hacking Live is all about inspiration, but success comes from implementation! Whether it’s a new sales funnel strategy, mindset shift, or networking tip you picked up, *taking action* is key! For @Dwight Hunsaker and I our first step of action is that we just launched a free Skool community and our holding our first live weekly mastermind call on Wednesday this week where we will discuss our top take-aways from FHL as well as open up the floor for discussion with all participants on the call so that get to know our members and learn how we can best serve them! Share your game plan for this week and let’s hold each other accountable. 💥👇 #FunnelHacking #FHL2024 #ActionTakers #Entrepreneurs #SalesFunnels