@Brenda Rigney It helps to become known for something. I call it your Lighthouse Message. What are you here to say? Something bold and unique, in a way that only you can say it? Way too many people look outside themselves trying to find their niche and their message. But the most powerful messages, the ones that resonate, come from the INSIDE. So that's where I would start. What is the one thing you want to become known for? From there, who you serve, what you sell, your pricing, and everything unfold. For me, what I want to be know for is Storywork. I'm a Self Leadership and StoryCoach and help my clients untangle the subconscious stories and blocks that are in their way. I want everyone to know that their Story MATTERS! It will hold them back or propel them forward. And they get to choose. I'd love to hear from anyone who wants to share. What is YOUR lighthouse message? What do you want the world to know so much that you're willing to stand on a hill and shine that message over and over and over? Because that is what will make you stand out.