Yesterday was a dream. We opened Savvy Studios - Studio III. What started off as a joke (be careful what you throw out into the universe!) with me looking at the building and saying “that'll be mine one day” (ha ha don’t be crazy that’ll never happen) ended up in the dreamiest of studio renovations. It happened. It’s real. I’m in love ❤️ Sending out lots of good fortune and happy vibes as my cup is overflowing so please help yourself!!

In business, there's a term LTV which is talked about a lot... Increasing customer lifetime value is a win-win situation. You provide more value to the customers (students and parents) you already serve, and you increase business revenue... Without spending any more on marketing. As a dance teacher or studio owner, you're not just in the business of teaching dance—you’re also running a business that thrives on student engagement and retention. Increasing the Lifetime Value (LTV) of your students is one of the smartest ways to grow your revenue while strengthening your school’s community. Even small changes, like encouraging your "one class a week" students to take just one more class, can make a huge difference. Let’s explore how upselling and a few creative strategies can help you boost your students’ LTV and create a more profitable, impactful dance school. The Power of Upselling: Doubling Revenue with One Extra Class Let’s start with a simple example. Imagine your AVERAGE student currently pays £33 a month for one class a week. If you upsell them to take just one more class a week, that’s an additional £33 a month. - Before Upsell: £33/month = £396/year - After Upsell: £66/month = £792/year That’s double the revenue from just one student! Imagine if just 10 students took up this offer. You’d increase your revenue by almost £4,000 a year with minimal effort. Upselling isn’t just about boosting revenue, it’s about offering students more opportunities to grow and enjoy their dance journey, so you should never feel guilty or greedy because of this. *Ways to increase student LTV* Beyond upselling additional classes, here are some other ways to boost your students’ value to your business while enhancing their overall experience: 1️⃣ Merchandise Sales Branded dancewear, water bottles, or accessories are a win-win. Students love representing their school, and you create an additional revenue stream. Even small items like stickers or notebooks can add up over time.

Just because I’m interested to know and I’m weighing up the pro’s & cons! Do you offer a free trial, reduced rate trial or a fully paid trial before a child subscribes to your membership? We offer free trial but Michelle and I are arguing with ourselves as to if we should charge even a small fee to add value to the trial? Any opinions or advise is valued 🥰