I couldn’t sleep last night because of my analytics. I’ve been posting consistently, and I finally sat down and read where my views come from. Most of them are from India and Pakistan. I’m trying to reach coaches and consultants in the US, Canada and the UK. Some of them do engage, but they’re a small slice of the audience. Nothing against the people who are watching. They just aren’t who I’m building this for. So I decided to rebuild my content strategy from scratch instead of tweaking it. I’m making three documents, and the first one is an avatar breakdown: exactly who I’m talking to, what they fear, what words they use and what they hope for. I don’t want to guess any of that. I am an AI consultant, and I’d like to hear how you actually think about this topic. I’m not selling anything, and there’s no pitch at the end of the chat. If you’re a coach or consultant and you’d be open to a short conversation, send me a DM. If I ever want to use something you say in my content, I’ll ask you first.

I’ve been posting videos on Instagram for about a year now and I’ve learned a lot. My first ones were terrible (I was nervous and it showed). Now I’m comfortable on camera, my videos are much better, and I post consistently. The strange part is that Instagram is the one platform that isn’t growing for me. I post the same videos on TikTok and YouTube and they do well there. On Instagram they barely move. my usual Reel gets about 200-300 views on Instagram I also noticed that Instagram keeps showing my videos to an Indian audience. Nothing against anyone, they just aren’t who I make these videos for. I tried restricting the audience in my settings and it didn’t change much. So I feel stuck, and I can’t tell what’s wrong. If you’ve solved this, or you’re willing to look at my account, three things would help me most: 1. Have you had a year of consistent posting and still no growth on Instagram? What changed it for you? 2. Is there a way to get Instagram to show your videos to the audience you want? 3. Does the same video really perform differently on Instagram than on TikTok or YouTube, or am I missing something obvious? this is my IG: https://www.instagram.com/mkw__ops Thank you in advance. Even a one-line answer helps.

I’d love your honest take on this one. I messaged a mindset coach on LinkedIn about her recent post. We ended up having a real conversation, and I offered to do a free audit of her coaching business as my first one. She said no for now, which is completely fair. She then asked whether I’d like to join her free Holiday Reset. It’s five 30 to 45 minute one-on-one sessions about learning to stop working when the day is supposed to end. I’m leaning toward saying yes. It’s free, and I really am bad at stopping when I’m supposed to (working for myself means nobody ends my day for me). I’m also trying to build relationships with the right people instead of chasing clients, and this feels like a way to get to know her properly. I was actually thinking that money will come, but the thing most important thing as a Founder is having a strong network and long term relationship with people. The part I’m unsure about is the commitment. Five sessions is a real chunk of time, and the slots would fall in my evening. So if you were me: 1. Would you sign up? 2. Is it okay to join something partly to build a relationship, as long as I’m honest about it? Honest answers are welcome, even if the answer is “don’t.”

GPT-6 Astra came out, and I almost signed up. I had the tab open. Everyone was talking about it, and I felt that small pull that says you’re about to miss something. Then I asked myself what task I’d use it for, and I couldn’t name one. Astra is built for heavy work like software engineering and computer use. Most of my week is making content and sending messages. I tell coaches to name the task before they pick the tool. That’s a lot easier to say than to do with a checkout page in front of you. (Norrie handles it better than I did in the comic. He just says he’ll get back to them.) I closed the tab.

I’m doing outreach to one-on-one coaches. Before I message anyone, I research their business using only what’s public: their profile, their website, and their posts. I keep noticing the same thing. Almost every coach has parts of their process that could be handed to AI, and parts that should stay human. So I’m going to share what I find as a series. For each one, I’ll show two spots: - Hand over to AI: repetitive, rule-based work, like sorting, reminders, and first drafts. - Keep it Human: the parts where judgment and trust are the product. I’m setting three ground rules for myself: 1. I only use public info, so every one of these is a first read, not a verdict on anyone’s business. 2. I don’t use names or details that point to one person, unless they say yes. 3. I show where AI could help. I don’t claim to know what anyone actually uses. I’ll post what I find on my Instagram and also here as I go. Two questions for you: 1. Does this sound useful, or would you rather see something different? 2. If you coach one-on-one, which parts of your own process would you guess belong on each list? (If you’d like me to look at your public info as one of the examples, say so in the comments. I’m happy to do it.)