Read this twice: You are not in the business of content. You are in the business of emotion. Readers do not remember your plot points. They remember how your book made them feel at 1am when they told themselves 'just one more chapter.' Every cover, every ad, every email is really asking one question: do you want to feel this? Sell the feeling. The plot is just how you deliver it. What feeling does your book promise? Comfort? Thrill? Butterflies? Rage? Name the emotion in one word.

From yesterday's class--you can download it now! The Description field isn't for your readers — it's for Facebook's AI. Get it wrong and Facebook shows your book to the wrong people. Get it right and the algorithm finds your readers fast. This skill teaches you the exact two-step method Mal uses live: pull your book's tropes, comps, and genre, then spin them into one tight, ready-to-paste description that the AI actually understands. It hands you the prompts and coaches you through it — so you learn to do it yourself every time, not just this once. Grab the skill below, drop it in, and finally stop staring at that empty Description box. 👇

This lunch with Mal is too good to not highlight more than once! Whether you have done any of our workshops or not, you must watch this video and download the hand sheet! Checklist: FACEBO^F2.docx Know someone who would benefit with this training, send them this link: https://www.youtube.com/live/MB3cjVm9TEg Think they should be in here? Click 'Invite People', send them the link, and earn 30% recurring revenue!

The Workshop starts in May! Standard 1 live Training and 1 Live Q/A a week! What would you like to learn that'll stop people from scrolling on FB to click your ad? Drop some things you'd like to learn! Can be video, still image, text, headlines, you name it! What AI tools are you curious about? What interests you the most about frameworks and strategies to create ads fast? Get in and get out?

Hey everyone! My Friend Elizabeth Adams has a Booktok Free Course available if you join her skool. Here's her write up on it! https://www.skool.com/chrysanthemumdigitalsolutions/about?ref=4fadcf87df884a2182779d78ff86ce61 Stop Guessing. Start Engineering. (New FREE Course Available! 🚀) Ever feel like BookTok is just a slot machine? You post a video, pray to the algorithm gods, and... crickets. Meanwhile, other authors seem to have a "magic touch" that sends their books straight to the charts. The truth? It isn’t magic. It’s infrastructure. I am thrilled to announce that my brand-new course, "Engineered for Booktok," is now live in the Classroom—and it is 100% FREE for this community. For this course, we are moving past "content tips" and diving into the actual science of how the TikTok AI engine works. What you’re getting (for free I might add): - The Science of the FYP: Why "training" your account is the single most important step you’ll ever take. - The Infrastructure of Success: Why your email and handle choice can trigger (or bypass) spam filters. - Market Positioning: A deep dive into several BookTok niches (from Omegaverse to Romantasy) to find your exact tribe. - The Actionable Blueprint: A step-by-step guide to "training" your app so your first post hits the right readers instantly. - Why take this now? Most "how-to" guides start with the first video. We start before the first video. If you want to stop being a "content creator" and start being a strategist, this roadmap is for you. How to access it: Just head over to the Classroom tab and look for "Engineered for Booktok" module. Let’s stop guessing and start leveraging the algorithm like pros. See you in there!