I see a lot of people inside of Skool and mostly outside that make this mistake. The advice from Hormozi and Kirby is always the same ONE OFFER. But here’s a break down of why. 1️⃣ You are confusing your audience. You overwhelm with multiple offers, topics or products. The audience wants to be told clearly what to do to solve their problem. A confused mind says no. If you confuse them you lose them. 2️⃣ It makes you the subject matter expert for that topic. That’s the power of this model. People will join your community primarily to solve one problem so get great at solving that problem. The more specifically and better you solve that problem, the more can eventually charge as well. 3️⃣ Better communication. The more clearly you can communicate with your audience, the more time you spend with them solving that problem, the more you learn their obstacles and their language. Your content and message are sharper. When you can talk like they talk and know their hurdles before you even tell them, you hook them in because they realize you understand them. The next logical step once you understand them, they feel you are the best person to help them. 4️⃣ You maximize growth. The more parts of a business, the more parts that can break down. That means you can’t tell what’s working and what isn’t. You have to measure and optimize effectiveness of message, offer and sales process. Ultimately multiple products slow down your ability to compound from 2-5-10x. Simple scales: One person One problem One no-brainer offer I’ve had 3 people just in the last week take this small piece of advice with great results.