Hey @Semion Roitman I can't speak for everyone, but personally I show up here when I'm working with Aaron's materials. Then I post replies and help people when I see something I can help with. But I don't spend a lot of time in social/school groups because I'm busy building businesses. Might be an inherint flaw with this kind of community? Either you're here, or you're building. Most of the time (for me) it can't be both. I would say that this doesn't change based on the platform.

@Ben Waldeck The most important thing to understand about your numbers is that they are good, if they are working/profitable, and bad if they are not. When I'm looking at my stats the first thing I do is find my tolerance threshold. In other words "what do the numbers need to look like for this to work?" Based on the numbers that you have quoted , I'd look at this and say: - Ad 1 has enough impressions vs clicks to *get an idea* if this is working. (I'm generally looking for 10K impressions, but over 1K things start to take shape.) - Ad 2 does not have enough impressions, clicks and opt-ins to know if this is working. However you do not have enough total leads to know whether your follow-up is working, and converting into sales. I do agree with the other comments in saying that the first and second measure of success has been reached - you've done the work, and you're getting leads. :) Great job there! It has been a few days since your original post - do you have any updated numbers on AD 2? Are the stronger conversion numbers holding compared to Ad 1?

I do not work for Growthworks, Aaron, or the Fletcher Method, however let me clarify the offers here. GHL is a funnel building (and arguably website) building platform, software as a service. GHL markets to agencies to sell funnels/websites to clients. GHL also has a SaaS offer where you can sell GHL as a software; you are effectively selling GHL under your own brand name. The MAJOR benefit here is that you can customize your offer with custom programming, unique website builds, email flows, etc. In other words you can take GHL and ADD all of the unique, awesome systems you use in your emails, funnels, templates, etc. Growthworks Core is GHL with the Growthworks system baked in, so you can apply everything that you learn in the High Ticket training, the Fletcher Method, and Launch Maps training and apply it to your own business, with extreme ease and speed.* (* - When compared to doing it yourself, even if you're doing it yourself in a GHL system.) Oh, and the price that Aaron currently has is BETTER than the price you get from a standard GHL subscription, even if you're buying it straight from them. So you get more, but pay less. Banger.

@Ronan O'Brien I am not aware of GHL coming with any templates out of the box, unless you are referring to page templates. I am not aware of the difference in page templates.

@Nick Moraitis What are the services that you offer? Without that framework it would be hard to be anything but general. However, in general ecom business owners are struggling with inconsistant ad success, rising costs of goods and services, not having the technology to give them what they want, or not knowing what service/technology to get which will give them what they want, and of course not knowing who is woth hiring to solve a problem. They are often prioritizing running the business over content creation, because even if they are certain that it could help their business, they aren't sure how... or how to measure the impact. These are all things we have managed to address, but it took us a long time to get there.

@Nick Chaconas Ico van den Born's shorter version is more on point. As for the "so they can" part - this is a little nuanced in my opinion, and is not redundant, but can be if you're repeating yourself. What's your primary currency, and is it the same as the primary currency your prospect is worried about? Let's say your prospect wants financial security *so they can* spend more time with family and loved ones without stressing over their business during the evenings and weekends. It's hard to measure stress, distraction, and focus... but if that's their primary concern then you might want to tie your primary (measurable) currency to their top-of-mind-issue. Then it might look like this: "I help e-commerce entrepreneurs stuck at a 6-figure plateau double their profits in 3-6 months without extra work, relying on guesswork, or higher marketing spend, so they can be more present with their families on evenings and weekend without worrying about the financial stability of their business."

It took a few days to get it where I was happy with it, but this should get us to the gate.