My speaking coach said something on our call this morning that I haven't been able to shake. "Stop working so hard on things that aren't working." Then she hit me with another one liner... "Stop resisting the easy ways to make money" Simple. Annoyingly simple. But I sat with it for a good hour because I knew exactly what she meant, even though she didn't know what I'd been building. We started this 90-day Execution Edge run on June 1st. Today is day 39. That's 43% of the way through, not quite the midpoint yet, but close enough that the data has started talking. Here's what it told me. I've spent a chunk of the last month building out full courses. Modules, lessons, the whole structure. Nobody's consuming it. I looked at the stats yesterday. Not because it's bad. Because I built it for a guru's model, not for how I actually sell and implement myself. Yesterday Claude and I wrote a chunk for my signature presentation that landed harder to me than almost anything I've said in weeks. "They sell you the information and disappear. They call it self paced or DIY, but what they're really doing is manufacturing procrastination, because nobody finishes a fifty video course alone. We know it and yet we are still creating courses pretending that they are helpful. That's not us failing. That's the model working exactly as designed to keep us spending. The one liner we wrote for that section of the presentation was "Information without Implementation is another complication (or the brutal version procrastination). I wrote that line and then had to sit back in my chair for a second, because I realized I'd just described what I was doing to myself. Brutal transformation moment... And AI is replacing it all faster than all of us want to admit. People are able to get all our information from AI and sometimes articulated even better than we can as I learned yesterday. Somewhere along the way I picked up the idea that you need the courses to "help people" and yet the data clearly shows that it isn't helping many if they all get thro less than 19% of our course.

YouTube Content Is being used to train AI...what this means for information only courses... YouTube creators as well as music creators (and their comments section) are now being used to train AI. This means even more that selling information like in courses is becoming a thing of the past. Especially if you are putting those systems and frameworks on YouTube like we have been taught too. 1 creator's youtube has had over 1500 videos used to train AI according to Atlantic. This means his intellectual systems are now used in AI. Another example of this, I can go to Claude and it can write emails in Russell Brunson's soap opera sequence style. Before AI I paid well over $1,000 to have his funnel scripts software, to learn his systems and now in 1 prompt I get a seriously decent draft to tweak. I just realised something uncomfortable. The systems and frameworks I used to charge thousands to teach? AI already knows them, probably better than I do at this point. AI is not going away, in fact thanks to all the big creators its actually accelerating at an insane speed. And it will force a lot of people selling “information” to either pivot or evolve. We need to start that evolution now by creating experiences. By getting good at transformation stories and sharing our experience. Our differentiator will no longer be “value” or knowledge alone, but our voice and our ability to speak it - whether in written, audio or video. What AI cannot replicate is your voice. Your story. The human connection part. The experiences you create. Your ability to create transformation through human connection...in a room, on a stage, in a conversation, in the comments section. That's the evolution. Not pivot. Evolution. And has already started.

I bring together __________ (the who) so I can help them __________ (solution/transformation) I bring together established business owners so I can help get their expertise out of their head and into streamlined, simple online systems using inexpensive tech. Example: I bring together women going through divorce after infidelity so I can help them rebuild their confidence. What is yours?

The last 7 days have been rough and it forced me to sit and stare into space literally to try and heal. I had been pushing myself hard and what resulted was a major flair of my Ménière’s disease that lasted to date 5 days of misery straight, 3 doctors visits, a neurologist referral and an emergency visit. Why am I telling you this...Today is evaluation day of week 3 - I am at the 21 day mark. The quitting threshold and I have felt like quitting so many times this week. This is a PRIME example of a complex life circumstance that I failed to take into account when I created my Domino goal and MITs. I hate using the label "sick" or "disabled" on myself and I constantly try to push forward as if I was "normal". If you are in the Execution Edge program, I am adding a training today on these things (complex life circumstances) that we need to take into account when creating our goals and MITs. I thought I could push myself and ignore them and this week proved how gravely wrong I was. Complex life circumstances can be a range of things. You are sick, a carer for an elderly parent, a single mum, low income, bad living environment, neurodivergent, part of a minority - all things that can genuinely impact us as a human and big reasons we sometimes don't hit our goals. I wanted to show that out of the blue life can smash you and you are forced to stop. You never saw it coming and it will make you want to quit everything. In these moments you will need to have compassion on your human self. If you are in the Execution Edge, I am adding a new lesson today on exactly this - compassionate curiosity as this has been a BIG mindset thing I have had to work on this week. The Execution Edge framework is saving me...this post is being written in a 10 minute sprint as I am still not well and have another doctor's appointment today. This week has forced me to literally work in 10 minute sprints to just show up at all this week. Plus you are forced to re evaluate how you damaged your health to get there. After all we are told to be successful at all costs right - sacrifice everything.

I paid for my AI clone this month and I'm not apologising for it. Not because I've given up on showing up. But because I finally stopped fighting how I'm wired and built a system around it instead. I hate short form video. I have practised for a year and the results were the same every time. Flat views, hours wasted, and so much dread I just stopped posting altogether. Ghosting your audience doesn't grow a profitable business. So I built a system. Now my clone handles the short form and carousels which I hate wasting time making but is needed for message visibility. My stories are the real me and handle the real connection and hand raising. I focus on engaging with my dream people instead of stressing over content. My YouTube handles the movement building, depth and nurturing. And every single piece of content has one job — to lead someone into my world at whatever level they are ready to enter. And everywhere you only see one offer name...the Social Sellers Society. That builds credibility, trust and stickability because people are seeing the same offer name - free and paid levels over and over again. I talk about the "new blocks" created based on what I am hearing people need. All go into the same offer. Just different payment, implementation and support levels. My ONE lead magnet: Free YouTube training every week. A free weekly tool dropping inside this community with an interactive artefact. This community exists as it is a space of social media where we can all work together and support each other. Individual courses (aka traffic tools) exist to help grow a specific skill you need right now. VIP if you want the whole ecosystem with all the courses to flip between as you need it, whenever you need it. Or two hours with me directly to get it all set up. One offer. Multiple doors in. Every piece of content points to one of them. That's what a strategic system looks like. Not more content just for the sake of posting. Not more platforms because a guru said so.