The part of you that can make your best content is probably hidden in your shadows. We all carry a picture of who we're allowed to be, shaped by our parents, our schooling, and the culture we grew up in. Some parts of us were socially acceptable and got rewarded. Other parts didn't. But all of them are still part of who we are. What to look at What parts of you got banished for being too much or not enough? Where did you receive disapproval, or get shut down? One of the most powerful forms of shadow work is revealing those parts and being witnessed in the revealing. Doing this reclaims power and life force, and that's gold for your content. How to apply it Choose an archetype that's living in your shadows and bring it to the front. Who are they? What do they want to say? What would happen if you stepped into this character, made a 60 or 90 second video, and posted it on the internet? What's next Do it, and report back in the comments. We want to see these shadows.

Hey! We just set up MANYCHAT - can you help me test the automation? Go to my Instagram and comment “PATH” on this post. It should send you the book straight away!

I took a book that wasn’t quite done and stripped it down to the main framework (just 2500 words - an 8 minute read) and made a cover for it (shout out to everyone who gave feedback). If you’re building a business in the “transformational” space and you want help.. I have a variety or tools, courses and containers I’ll be launching. Also I’m going to open a small handful of 1:1 spots - let me know if your interested in those - they cost a little more but I can save ppl YEARS of work! Also.. let me know if you want the link to the ebook - it should be up tommorow.

End of the second week - what are your main takeaways so far, and how are you leaving this week? Reflect on: What moves have you made this week? What's come up for you around courage to show up online? How has your online presence shifted in the last 2 weeks?

The whole point of this course is to approach creativity like an artist, not like a robot. Your inner artist needs inspiration. That's why we spend time getting in touch with our formative influences. We also need inspiration in the specific area we're practicing in. What this looks like I follow dozens of content creators I really enjoy, most in different niches with completely different aesthetics to mine. I look at their lighting, their colours, their editing, the way they talk, the energy they transmit. I don't copy them exactly, but I do borrow ideas that inspire me. How to apply it Find a bunch of creators you like. You probably already follow some of them. When you're stuck for ideas or formats, go through your save folder and try a simple format you've seen from a favourite creator. Pick one element to copy and change everything else around it. As the saying goes: good artists borrow, great artists steal. What's next Share links to your favourite content creators in the comments and tell us what you like about them.