Article 50 of the EU AI Act became applicable on August 2nd. If you use AI to generate or manipulate video, image, or audio that resembles a real person, place, or event and could pass as authentic, you have to disclose it. Clone your own face for a founder video, and it counts. Use your own cloned voice saying words you would have said anyway, and it counts. The disclosure has to be something a viewer can actually see or hear the moment they encounter the content. A watermark, an on-screen label, a spoken line. Invisible metadata baked in by your AI tool does not cover you, because that obligation sits with the tool provider, not with you. Three things worth getting right. The carve-out is not "make it look obviously fake." Clearly artistic, satirical, or fictional work still gets disclosed, just in a way that does not wreck the piece. Content published before August 2nd is exempt, so no need to go back through your archive. And personal posting with no economic benefit falls outside the scope entirely. Doing it for business puts you in. This is EU law, but it reaches you if your content lands in front of EU viewers. Penalties run up to 15 million euros or 3 percent of global turnover. Here's the part creators should like. Real footage, real voice, real presence carries no label. As labels become normal, the unlabeled video is the one that signals the real thing. I'm not a lawyer. Read the Commission's Article 50 guidelines before you publish. --- My Video Club community is still in beta, which means you can get in cheap. Just saying ;)

(This is for people taking part in the challenge.) Task: Pretend you are your ideal client and write a list of at least 3 things they want. But write it as if you were them (first person). Here are my examples: - I want to be better on video - I want to learn how to structure my presentation - I want to present better - I want to attract more members - I want my members to be more engaged - I want to start creating video content - I want to look better on video - I want to be more confident on video - I want to sound better on video - I want people to join my calls Paste your sentences in the comments 👇 Once you're done here, you can move on to Day 2

🌷🌹🌸🌻🌺🌼🪻🌷🌹🌸🌻🌺🌼🪻🌷🌹🌸🌻🌺🌼🪻🌷🌹🌸🌻🌺🌼🪻🌷🌹🌸🌻🌺🌼🪻🌷🌹🌸🌻🌺🌼🪻🌷🌹🌸🌻🌺🌼🪻🌷🌹🌸🌻🌺🌼🪻🌷🌹🌸🌻🌺🌼🪻🌷🌹🌸🌻🌺🌼🪻🌷🌹🌸🌻🌺🌼🪻🌷🌹🌸🌻🌺🌼🪻🌷🌹🌸🌻🌺🌼 Hello there traveler 👋 Great to have you with us 🙌 Let us know: - Where you're from - What market you're in (or wish to be in) Thank you! 🙏 After you say hello, please check out this post (it's a compilation of all the things you can do in this community) 🤗 ----------------------------------------------------------------------- ➡️ Side note: If you ever use my link to create a Hobby or Pro community let me know and I'll give you some goodies. My other communities: Video Club - Where we build your video social presence The AI group - A small beginner friendly AI group