We’re getting ready for our short-form video session with @Katrina Sechrest on Friday, November 13 at 12pm ET. What would be most useful to explore together? Add anything else in the comments.

Something go your way this week? Share it here so we can celebrate with you. Maybe you finally hit publish, asked for what you needed, or gave yourself a break without spending the whole time feeling guilty about it. That counts too. Doesn’t have to be work related or a big announcement. If it’s a win for you, we want to hear it. Let's cheer each other on in the comments. 🥳

Hey friends!! I’m back with another easy content idea to help you show up on social media without spending HOURS figuring out what to post! 💕 This week, we’re pulling back the curtain and showing people what really goes into what we do! ✨ THIS WEEK’S IDEA: What You See vs. What You Don’t See You know those beautiful finished products, perfectly edited photos, published articles, or successful businesses we see online? Well, there’s usually a whole lot happening behind the scenes that nobody sees! And THAT is exactly what we’re sharing this week! 📱 HOW TO CREATE IT: 1. Grab a clip or photo of your finished work. 2. Find 2–3 behind-the-scenes clips showing how you got there. 3. Add the text “What you see vs. what you don’t see.” 4. Pair it with an audio you love and post! 💡 WAYS TO MAKE IT YOUR OWN: 📸 Photographers: The final photo vs. the chaotic setup. 💻 Business owners: Your finished product vs. the late nights building it. ✍🏼 Writers: Your published work vs. the 37 drafts it took to get there. 🎥 Content creators: Your polished Reel vs. the 15 takes and awkward filming angles. 🌱 Personal brands: Where you are today vs. what it took to get here. MY TIP OF THE WEEK: Don’t underestimate the power of showing the process! Your audience doesn’t always need another sales pitch. Sometimes, they just want to see the real person and hard work behind what you’re creating. And PLEASE don’t overcomplicate this! You probably already have everything you need sitting in your camera roll. 😂 💬 YOUR TURN: What’s one thing people don’t realize goes into what you do? Tell us below, or better yet, share your Reel so we can hype each other up! Happy creating! 💗 — Katrina

Hey everyone! 👋🏼 I’m Katrina! I’m a content creator, entrepreneur, and fellow mom juggling a whole lot of hats! Over the past few years, I’ve learned that creating content doesn’t have to be complicated to be effective. 💕 Every week, I’ll be popping into this thread to share trending Reels, easy content ideas, and simple ways to put your own spin on what’s working on social media! Whether you’re building a business, growing your personal brand, or just trying to show up more consistently, my goal is to help take some of the guesswork out of posting. Think of this as your weekly dose of content inspiration without the overwhelm! ✨

Last night I shared an idea I had with Jen. She's helping me work through it. Here's the pitch I have so far. Would love feedback. I'm doing something fun this October and thought of you. Years ago Sean and I did 31 Days of Cocktails, one main alcohol ingredient a night, just to force ourselves to sit down and talk after the kids went to bed. It worked. This year I'm running the mocktail version as a collab, 31 days, a small crew of contributors, daily recipes, a couple of live sessions, and a cookbook at the end. I wrote up the full story here (not public yet): https://alisonmaclellan.substack.com/p/41f3df47-1c97-4ad1-99d7-2d27d5eb812e There are two ways in: Core (a bit more involved, a handful of recipes and maybe hosting a session) or Guest (drop in a recipe or two, no ongoing commitment). Either way, you can post the recipe on your own socials, and there's a payout once the cookbook's out. The details are here: https://docs.google.com/document/d/1hIM6-L5jSsyL7eIiw0-udHt8r-78i6yRpn2iyMAuMeI/edit?usp=sharing If you're interested, here's where to say so: https://forms.gle/HHKzRR2mzoSn1vNN8