Why My or Your $97 Product or subscription is Actually a "Stability Calculator" in Disguise. The Stability Calculator is about how to build a Stable Business model/pricing that supports me in the Encore Part of my life? Yes, I'm actually creating a simple quiz/calculator for you. Let’s talk about the math of "The Coaching Compass." The "Coaching Compass" is my framework for helping creators find clarity on their offers and pricing. Most people launch a subscription or a course and think, "I just need 10,000 people to pay me $10!" That’s a great way to end up with 10,000 problems and a very small paycheck, because getting 10,000 buyers/subscribers costs more money and time than most are willing to spend, and much more than the "goof-rus" are willing to admit. If you're new(ish) here, I tend to say goof-rus, not gurus. I'm not a fan of the typical guru. The secret to a "Coaching Compass" that doesn't lead you off a cliff is Anchor Pricing. Look at the gap between a $97 monthly offer and a $477 annual offer. That's almost a 60% savings on the annual offer. BTW, that's what the premium plan is for this group. To the "rational" brain, that’s a weird gap. To the human brain, it’s a giant neon sign saying, "Just stay for the year, it’s safer here." (Invest a little less than 5 months and get 7 months free) We aren't just selling "access." We are developing and selling a "Stability Calculator" for your own use. We’re showing you how to move away from the "Tuesday Launch" panic—where you hope and pray people buy your new widget—and toward a system where the income is predictable. The Lesson: If your pricing doesn't feel like a "settle in and stay a while" invitation, you aren't building a business. You’re building a treadmill. And I don’t know about you, but at this stage of my life, I only want to be on a treadmill if there’s a TV and a fan involved. Blessings,

Happy birthday @Janna Skroch

Write a 3-part series. This was part two, using Substack. The Flame Game Distraction. Today's adventure? Set up MailerLite and start building a landing page and website/blog. Prayers are Welcome!

I want to test the email systems out that I compared in the Classroom and created a Substack. Here is a snippet of me getting snippy about niches👇 *** Every “guru” with a ring light and a generic “7-figure” headline tells you that if you want to scale, you have to shrink. You’re told to pick one tiny, microscopic problem for one tiny, microscopic group of people and talk about nothing else until your soul leaves your body from sheer, unadulterated boredom. *** End of the snippet. If you want to check out the whole Post click here. There's a much bigger, make your life much easier plan being built with these tests. Stay tuned.

Is your current retirement plan "Wait for a massive inheritance from an uncle I’ve never met" or "Hope the local squirrels start a bartering system"? If so, we need to talk. In this article, we’re ditching the dusty "gold watch" dreams and building a Pension Pump—a glorious, digital cash machine that doesn't care about the stock market, interest rates, or your boss’s mid-life crisis. I’m breaking down how to turn your email list into an asset that actually belongs to you, rather than building an empire on the rented land of social media (where the algorithm treats you like a bad Tinder date). Inside, we’ll cover: - The Platform Royal Rumble: From the artisanal, beard-stroking vibes of Substack to the growth-on-steroids power of Beehiiv. - The "Old Reliable" Squad: Why MailerLite and Mailchimp are still the heavy-duty plumbing your business might need. - The Exit Strategy: How to stop yelling into the void and start hitting "Send" for a full-time income. It’s time to stop praying for a pension and start pumping one. Plus, get a first look at my new course, "Email List as a Pension Pumper Upper?", where we turn your inbox from a cluttered mess into a financial flotation device. Read on—your future self (who really wants the expensive pizza and the good olive oil) will thank you. P.S. I do carry on about not having an email list for my most successful businesses back in the pre-Internet days and when I used other people's lists to grow my businesses, but I'm finally starting my own Newsletter and started doing research, and this is what I found out. Go to the Classroom, grab a beverage, and read a little.