Well, that turned into quite a conversation! 🤣 We invited Des along to share some of his event marketing secrets, particularly his famous Roadshow Strategy, where he takes his events into other Skool communities without ever leaving his desk! And considering this strategy has helped him attract not just new members but paying clients, we were all ears! 👀 But as usual, one conversation led to another, and we ended up uncovering some real golden nuggets! 💎 🔥 Here's some of what we got into... 🚗 1. Take your show on the road! Want to host an event in someone else's community? Don't just turn up and ask! Des shared how he spends 10–20 days genuinely engaging, commenting and building relationships before approaching a community owner. Get yourself noticed for the right reasons first! 📣 2. Think you're posting too much? Think again! This one made me laugh because I've been banging on about it for ages! 😂 Start promoting your event at least TWO weeks beforehand, and don't be afraid to keep reminding people. Des even schedules reminders for an hour, 30 minutes and 10 minutes before his events! And as I said on the call, if you think you're being annoying, you've probably still got a bit more annoying to do! 🤣 Just remember, those last-minute countdowns belong in YOUR community, not someone else's! 🔓 3. Stop gatekeeping your good stuff! Why are we so frightened of giving away our knowledge? Des made a brilliant point about sharing genuinely useful information rather than holding back all the good bits in the hope someone will eventually pay for them. Give people something they can actually use. That's how you build trust! 🎯 4. Big communities don't necessarily mean big opportunities! A community might have 800 members, but how many are actually active? Before spending time promoting or hosting an event somewhere, have a look at what's really happening inside. It's not just about the numbers. It's about the people! 🤝 5. Collaborations should work BOTH ways! If you're presenting in another community, why not invite that owner to present in yours?