Summer is a calendar of deadlines. Be sure to plan ahead and get your products up 60-90 days in advance to allow the algorithm time to categorize your listing and get a head start on your competition. Deadline = urgency = sales. • Graduation (now through June) — grad shirts, custom keepsakes, money holders, senior apparel • Father’s Day (April–June) — wanderlust/travel themes, outdoor adventure, personalized gifts, humor • 4th of July — patriotic POD apparel, totes, mugs • Back to school (July–August) — teacher appreciation, classroom decor printables, student planners Digital ideas: editable cards, printable planners, party printables for each occasion