I’m sharing a must-read white paper on AI in architecture that cuts through the noise and shows what’s really changing in practice. This white paper explains how AI is reshaping architectural practice by changing workflows, client expectations, and where value lives. It clearly explains: - Why clients are already using AI (and how that changes your role) - Why rendering alone is becoming commoditized - Where AI actually saves time (hint: by removing steps, not just speeding them up) - The hidden risks nobody talks about: overtrust, loss of authorship, homogenization - Why human judgment, storytelling, and positioning matter more than ever 👉 The big message: AI doesn’t replace skilled architects or visualizers. It replaces people who only push buttons. If you’re working in: - ArchViz - Architecture/interiors - Freelancing or studios selling visuals This will help you reposition yourself as a decision-maker, not an image producer. 📥 Download the PDF I’m curious: what part worries you most, clients using AI, or prices racing to the bottom?