What people will give info for: week of workout guide, podcast, community group, checklist, ebook, warm up guide, challenges, health tips, consultation What people will give money for: personal training, workout guides, memberships, apps, injury/pain rehab, how to progress your snowboarding guide, off snow guide.

1) I have been posting content and reaching out to friends and family. I have had a few strangers who have reached out to me based on content but I don't have any products or ways to give them value yet which I am worried about. 2) Instagram and Youtube are the main places. obviously my clients all snowboard so they also hang out on Ski hills too.

Kevin, a 37 year old male who lives within a 1-2 hours of a ski resort in Colorado. He is married and makes about $70,000. He enjoys hiking, cycling, surfing, and strength training. He and his wife are interested in functional training but don't know where to start or what to do in the gym. He is afraid of injuring himself on the mountain and wants to progress his riding. His goals are to be healthy and work less, leaving more time for his hobbies and family.