Sunday Reflections Change is coming to True North. Over the last two weeks, I’ve been refining behind the scenes, and the lessons have been brutal but necessary. 🪤 1. The Meta Trap 🧀 I recently tested a consultancy helping women navigate friendship. I posted one data-collection thread as my very first post, and it went viral—63 comments in under an hour. Then, Meta deleted the account. Total wipeout.💥 🙄 The Lesson: Never build your foundation on land you don’t own. I refused to let my business be that vulnerable to an algorithm. 2. The Parasocial Problem Beyond the tech, I realized the niche was wrong. My personal story of friendship "triumph" was creating a magnet for parasocial relationships. I didn’t want to spend my career managing boundaries and coaching vulnerability—I wanted to solve high-level problems. 🧂 3. The Arrival: Salt & Sulfur 🤑 I stopped oscillating between "niche" and "nature." I sat down with a mentor to align my business career with my metaphysical skills. The result is The Salt and Sulfur: A high-end art-therapy agency for High-Net-Worth individuals. - The Mission: Helping the 1% navigate achievement disappointment, trust-fund aimlessness, and high-contrast conflict. - The Team: A collective of therapists, lawyers, and entertainment producers facilitating immersive "scenarios" for radical breakthrough. These are my peers, my old bosses, and my friends. I’ve watched them burn bridges because they couldn’t get real. Now, I help them build. What this means for True North - The Community stays. Same mission, same focus. - The Silo Economy is still being written. - Future Growth: Eventually, I’ll be opening a second tier to teach Wealth Managers and Brokers how to white-label these experiences for their own clients. I’m no longer fracturing myself to fit in. I have arrived. Stay tuned for the next chapter. How have you pivoted?

I’ve been a bit absent today… Yesterday I was delighted to experience a 1:1 exchange with our member @Justin Yip , whom I recommend booking a session with if you want to uncover what you need to know to book more clients. I learned something valuable I’ll keep with me moving forward. I am way too apologetic. This is a habit I picked up over the last few years of navigating Southern life again in GA and back in TX. Drip everything in honey and apologize for existing. That doesn’t work in coaching spaces. As a matter of fact, consistently apologizing for noticing every shift in energy just means you’re ‘pandering to other people’s emotions.” Coaching works best when you’re honest in your most authentic expression and able to stand firm in however that lands. Allowing people the right to feel, express, and react in their full truth is the key to a successful session, and successful relationships in life. Today, I exchanged a 1:1 with a lovely coach I met on Threads named Kassy Webb. It took 30 minutes for me to fully unmask and break down what I do, why I do it, and begin questioning my reason for choosing this niche. What I uncovered was such an emotional release I cried. Within the last 10 minutes I figured out a strategy, methodology, and proper niche for my most prominent skills. For now I intend to keep my Skool community to keep developing myself in this niche and platform, if that changes I will let everyone know. Additionally, i’ll be focusing on Instagram and LinkedIn for my more immediate coaching niche. What’s the most profound coaching exchange you’ve experienced?

Dinka and I had a great and spirited exchange in the Schoolyard, and we'll be best friends forever now! This 5/1 Generator is an open and curious Skooler that values real community and mutual support. She's a great person to know, don't squander her presence!