If an agent gave you something generic, it probably got a generic instruction. In this video I show how to talk to an agent like someone you just hired: 1. Give it an objective and set KPIs together, like you would with a new freelancer. 2. Write an agent charter: the context, guardrails, hard rules and examples of what good looks like. 3. Hold its hand at the start and be clear on the outcome you expect. The charter I gave one client runs 20 pages, with 10 email frameworks instead of templates. Your turn: what's the one job you'd write a charter for first? Drop it in the comments.

"Revenue partnership" can sound vague, so here's one from the first message to a booked appointment. In this video I walk through the sample in our Revenue Partner app: 1. A short first message to a business that already serves your customer. 2. A 10-minute call to agree on the terms: a discount for their customers, a commission for them, and they approve every introduction. 3. One email to their list, and the replies become booked appointments. Plus the question that always comes next: do you have to email your own list for them in return? Short answer: no. Paying scales, swapping doesn't. Your turn: which business would you send that first message to? Drop it in the comments.

Ten years ago my group sold roofers calls at $100 each. Within two years a call that cost us under $10 to generate cost $70, and about three years in it stopped making money. In this video I break down what changed and where the cheaper lever is now: 1. Most home-service businesses miss a lot of the calls they already get. 2. An AI receptionist works well on inbound: it can sound natural, pull up records and book inspections. 3. Outbound appointment setting with AI is a different story, and it doesn't work nearly as well. Your turn: how many calls do you think your business misses in a week? Drop it in the comments.

A big lead list can hide how few people you can actually reach. In this video I walk through a list of 11,000 records that came down to 900 deliverable emails, and what I'm doing about the rest: 1. Reach them where they are: many have a LinkedIn profile or a Facebook page even without an email. 2. Use the website on a business's Instagram profile to find a contact form or an email. 3. Run it with a small team of AI agents on a nine-to-five schedule, with one manager agent building the others. Your turn: how much of your lead list can you actually reach today? Drop it in the comments.

Most referral partnerships run on goodwill: they send someone when they think of you, when it's convenient, or when they owe you one. In this video I break down the two things that turn a partner into a channel you can count on: 1. An agreement to run a campaign: an email or a text to their list recommending you. 2. A commission on every sale it brings in: 5%, 10%, $100 or $500, whatever fits. A roofer's customer won't need another roof for 10 or 20 years. That list is money he isn't making, and one campaign can change that. Your turn: who could you ask for a campaign to their list this month? Drop it in the comments.