Breaking Down Hormozi's VSL Structure: So you can use it!
Creating a VSL for your about page increases the likelihood of conversion. It's a must do. Hormozi briefly touched on how it was put together but I wanted to give you a more indepth breakdown so you can take it and make it your OWN 🫵 You have probably heard of this framework before: - problem - proof - promise - plan And now I'm going to break it down from its WOW to it's HOW. ----------------------------------- 1. PROBLEM/PAIN Start your VSL by making the pain relevant to your ideal avatar. Ask questions that end with the prospect saying YES: - Do you wake up every morning feeling tired? YES or - Isn't it annoying see people like you succeeding everyday and you're wondering "why am I not succeeding too? Getting your prospect to FEEL the pain in this opening of your VSL is crucial for setting the tone for the latter part of the VSL Hormozi then transitions the video and RELATES it to himself by saying: "I get it, I was once there too, it wasn't until I.... - INSERT SOLUTION YOU TOOK TO FIX PROBLEM - When you are selling in your VSL, you don't want to start with YOU being the solution, but rather just giving them the solution that worked for you. The crazy part about this is this solution is exactly what you are going to be selling them into throughout the entire VSL. We just say it differently in the first segment so it becomes more relatable to the propsect. THE TRANSITION to all PROOF PROMISE PLAN Hormozi then does a quick 10 seconds of: "It wasn't until I paid a business owner (solution) to teach me how to run a local business (promise) that I felt comfortable starting my own (plan) which I eventually sold for $46 QUAZILLION $$$$ BABY (proof). In just one sentence he was able to quickly go from RELATIVE PAIN OF PROSPECT to AUTHORITY. This is exactly where you show them how the SOLUTION you took to fix the problem THEY have is what got you YOUR MOST DESIRED OUTCOME AND CRAZY FUCKING WIN.... This is an outcome that far and few between ever achieve, so Hormozi go straight back to keeping it relvative after this point.