The last 7 days have been rough and it forced me to sit and stare into space literally to try and heal. I had been pushing myself hard and what resulted was a major flair of my Ménière’s disease that lasted to date 5 days of misery straight, 3 doctors visits, a neurologist referral and an emergency visit. Why am I telling you this...Today is evaluation day of week 3 - I am at the 21 day mark. The quitting threshold and I have felt like quitting so many times this week. This is a PRIME example of a complex life circumstance that I failed to take into account when I created my Domino goal and MITs. I hate using the label "sick" or "disabled" on myself and I constantly try to push forward as if I was "normal". If you are in the Execution Edge program, I am adding a training today on these things (complex life circumstances) that we need to take into account when creating our goals and MITs. I thought I could push myself and ignore them and this week proved how gravely wrong I was. Complex life circumstances can be a range of things. You are sick, a carer for an elderly parent, a single mum, low income, bad living environment, neurodivergent, part of a minority - all things that can genuinely impact us as a human and big reasons we sometimes don't hit our goals. I wanted to show that out of the blue life can smash you and you are forced to stop. You never saw it coming and it will make you want to quit everything. In these moments you will need to have compassion on your human self. If you are in the Execution Edge, I am adding a new lesson today on exactly this - compassionate curiosity as this has been a BIG mindset thing I have had to work on this week. The Execution Edge framework is saving me...this post is being written in a 10 minute sprint as I am still not well and have another doctor's appointment today. This week has forced me to literally work in 10 minute sprints to just show up at all this week. Plus you are forced to re evaluate how you damaged your health to get there. After all we are told to be successful at all costs right - sacrifice everything.

Today I want to talk about something that changed how I approach one of the most important parts of building a business online. Conversations and engagement. This is you looking for your dream people. You can look based on the gaps you need to fill in what you do, the values they display and their personality. For the longest time, I bought into the advice of talk to 5 people every day. I learned quickly this wasn't going to build anything with momentum. It was a lie I had been told to keep me in "the game" a little longer. Boy was it hard tho! Going slow and steady feels like death by a thousand little cuts. And honestly? It never felt natural to me. I'd do it for a day or two and then it would fall off. Until I realised, that's just not how I'm wired. Some people thrive on daily minimums, a little every day, consistent and steady. That system works beautifully for them. Others of us work better with POWER Days. One day, one focus, full energy behind it. 100 conversations started. Instead of spreading conversations across 7 days, you go all in 1-2 days and spend the rest of the week nurturing the conversations flowing back to you. Neither is wrong. The only mistake is forcing yourself into someone else's system and wondering why you can't stick to it. Here's what my weekly rhythm looks like: 📅 Monday — Power Conversation Day 🎥 Friday — YouTube Recording Day 📅 Saturday — Power Conversation Day 💬 Daily — Nurture conversations already started The system that works is the one you can actually stick too. Are you a daily minimums person or a power day person? Drop below 👇

I got caught in shiny object syndrome yesterday. I was supposed to record a YouTube video. Instead I built a Pinterest skill in Claude that I didn't need yet, and before I knew it the day was gone and the video wasn't done. Sound familiar? 😅 Here's what saved me though. I did my evening debrief inside my Execution Edge project in Claude — and because I'd uploaded all the knowledge files (located in the execution edge course under each lesson), it didn't just listen. It actually pulled me up on where I went off course, reminded me of my Domino Goal, and helped me brainstorm my 3 MITs for today. That's the difference between just journaling into the void and having a responsive, educated system that knows your run and knows the system. And that's exactly what this 90 day challenge is about for me too — my Domino Goal IS this run. Helping you (and me) stay in the game long enough to get real data, make educated decisions, and back yourself with evidence instead of just emotions. Because most people quit before the data shows up. They create a new offer, a ne sales page - they buy courses on a new tactic, new social media platform and the cycle repeats. This is why we have ONE domino goal that knocks off multiple goals at once. Which brings me to DAY 2 — 10 Minute Sprints. The biggest objection that I get is I don't have the time. Everyone is busy and I get it which is why before we started this, I recommended clearing the decks. What will you stop, start and pause. I actually did a youtube video on mine so you can see what I decided on. https://youtu.be/ltgtwOX8Wn4 The 10 minute sprints were designed to help solve this. We all have the same amount of hours in a day and we all can find 10 minutes with the help of Claude to execute 1 task towards our MITs. Plus I learned if you give yourself 3 hours to do something, it will take 3 hours or more. If you give yourself 10 minutes - it may not be perfect but it will get done. Instead of staring at a massive goal and freezing — you ask: what's the next 10 minute action? Then you do it. Then again. That's how momentum actually gets built.

OMG it is WEEK 1. Who else feels the fear and is doing it anyway — drop IN below! 👇 Before we dive in, let's get everyone on the same page with 3 simple concepts you need for today: Outcome Goal (our intention as we have no control) — what you want (eg. $10k/month, 1000 followers) Action Goal (what you can control and reverse engineer to hit outcome intention) — what you do (eg. 5 conversations a day) Domino Goal — the ONE big 90-day action focus that knocks over everything else at once 3 MITs — your 3 Most Important Tasks for the day that move your goal forward. That's it. Simple. Powerful. Mine is pinned in the comments. Today your job is to identify your Domino Goal for the next 90 days and drop it below with your 3 MITs so we can hold you accountable. 👇 Sometimes we set a most important task for the 90 day run and we are like blah on it despite knowing that it is impactful. That was me last night. Then I was standing in the shower and I had an idea that got me genuinely excited about showing up on YouTube again… An idea that is game changing for me and it came to me only because I did the work that you are doing today and because I had a conversation with @Kerrie Wearing in her group yesterday and she guided me to step out of the box, that that was how I actually win. I've been thinking about how doing a YouTube video every week bores me, live videos drain me, and dodgy internet adds pressure I don't need. Then mid shampoo an idea hit me after listening to a training in aYouTube group where he was talking about live videos. The idea was to "premiere" my YouTube video every week like a live event where we can all be together in the comments the whole time. Like an old school watch party. I had seen these nervous system recovery guys doing only 1 CTA on every one of their Instagram content - see you live on Sunday. I loved the idea as they were using automation software to get people to their group and their live.

For those in my sales funnel training mastery course, I have just uploaded a lesson that shows you how to create a private blog on Systeme to install all your claude artefacts on - including the ones that you use to create YouTube videos and as accompliments to your course training. This is important for security of your hard work and intellectual property. Giving people a claude artefact link means that in one click they can copy everything you have spent maybe hours creating and in 1 prompt they can delete all your copyright, branding etc and they can now make it their own to sell or giveaway. There are other experts suggesting tools like GitHub and unfortunately in a few clicks people can still copy your code and take it to claude and get it to strip your things out as well. Plus why learn another software when in one edit you can integrate it into a platform that for $17 a month can handle your sales funnel, upsells, email, affiliates, etc. ONE platform, ONE subscription - mutliple uses. Something you OWN and that can not be affected by an algorithm change. All the artefact templates and skills that I am adding into that section and throughout the Content Code will all be optimised for systeme so you can literally just copy and paste the code in. There are some new skills going into the new YouTube section of the Content code to help you speed up your YouTube creation and repurposing time.