I stumbled on this article today, and I think it is relevant here: YouTube, the Great Radicalizer (New York Times, 2018) Basically, the theory is, that in hopes of getting the users hooked, the YouTube recommendation engine constantly ups the stakes. This means, recommended videos become more and more "radical" the longer the auto-play function runs. This goes across all topics. The recommendations become more and more "extreme": Eat healthy >> Vegetarian >> Vegan Jogging >> Marathon >> Ultra-Marathon Make Money >> Become a Millionaire >> Become a Billionaire Donald Trump >> Fascism >> Holocaust Deniers Joe Biden >> Socialism >> Communism You get the idea. Psychologically it makes total sense and I agree with the author, that this can't be healthy, considering that the world is consuming a collective of one billion hours on YouTube per day. What do you think about this radicalization theory?
Way to go Andrew! I'm sure you're super prepared. But in case you haven't heard it yet, I can really recommend the Tim Ferriss episode, where he talks about how he built his own podcast. It's really valuable: How I Built the Tim Ferriss Show Actually, I can recommend this episode to EVERYBODY here. It's long, but really, really gooooood. Best, Carlos
Changing who you Subscribe to is a very high leverage decision. It takes 2 minutes, and can benefit you for years to come. After all... You Become who you Consume. --- So, in order for us all to improve our information diet, let's share who we subscribe to on YouTube. Find out by clicking here. Or on the left side of YouTube on browser. Or at the bottom of YouTube mobile. Comment below. I'll go first.
@Andrew Kirby Almost exclusively, yes. I found that I get much more out of YouTube by going deeeeep with one channel, instead of hopping around. But now I reached the point where I consumed his ENTIRE YouTube channel, which creates an opening. So I'm looking for a new channel to focus on … maybe it's yours. :-D
@Travis Moore That's true. And it also made me lose some respect for Sam Ovens. Because at the beginning of the year, he announced he would post one video per week. And he posted 5 videos in total so far. So this was a letdown and it certainly hurt his reputation as being a monk-like-executor. However I find the rest of his channel so valuable, that I watched the entire thing. It's worth to go deeeep.
Hello Everyone, I finally made the shift from "I want to upload a video to youtube" to "How can I improve my next one?" @Andrew Kirby convinced me almost a year ago, that I need to share the lessons I've learned with the world . But I was too scared to put myself out there. Then, when I decided to finally do it, it was too complicated from a technical point of view and I learned a lot about filming and editing. After hitting the "publish" button yesterday, all my fears and anxieties went away and I felt relieved. I know it's not the best video and it's painful for me to even watch it 😅 but I'm proud of myself that I did this 😊 I didn't share it with my family or my friends .. I wanted to only share it with a community like you who would understand what's it like to overcome all these mental and technical obstacles. So Kindly take a look and tell me honestly what you think 😇 https://www.youtube.com/watch?v=SQlrE5PbrNs&t=81s Obai
Hello there, just wanted to share a quick thought only few people seem to be aware of. If you are creating content via text, especially long form, beware of hyperlinks in your text. Because as proven by this amazing study and this inspiring quote by Elon Musk, hyperlinks lower the comprehension of the text. Why? Because every link, is a micro-decision a reader hast o make. Should I click or read on? And this destroys the reading flow and ultimately lowers comprehension. So if you want your texts to be read and understood, beware of hyperlinks. Probably it's best to put links at the very end of a text, where they belong, if readers want to continue exploring the subject. Like here: Amazing study about reading comprehension Inspiring Quote about reading by Elon Musk Just wanted to send this out to all you content creators, since there seems to be little awareness about this problem. Best, Carlos
@Andrew Kirby Thanks for your answer. In the spirit of constructive criticism, I want to share my personal experience I had, when I first encountered a post by you in the Accelerator group. It was this post. It actually took me really long time to read, comprehend and digest this text. Especially because of the first two hyperlinks (The Great Online Game and META). They opened up such vast and entirely different concepts, that I needed quite some time to comprehend the original text. This really through me off a tangent. Twice. So it took me several attempts and some mental walking around the post, to actually grasp it in full and really understand, what you were trying to communicate. It was the first time I became aware of this problem. And then, by chance or not, I watched this lecture by Nicolas Carr: The Shallows At 17:14 he gives the example of the hyperlink experiment. And it immediately reminded me of reading your post. And it makes total sense. So I wanted to share this, because I haven't really heard about it anywhere else. Keep up the good work, Carlos
Hi there, I have so many books ready to be read, all spanning different topics. My Tsundoku. Recently I made the decision to lay them all out and organise them by subject and began creating what is essentially a syllabus of the next subjects to tackle based on the skills they'd help develop. I'm attempting to organise them by the highest leverage skills, the things that have the most impactful knock on effect. The ones that took priority for me were: - Decision making - Learning more efficiently - Communication skills I wanted to put this question out to the community. What skills do you consider to be highest leverage skills that you'd prioritise and why?
Here is a must watch for you: John Cleese on Creativity (37 min.) WHY YOU SHOULD WATCH: John Cleese of Monty Python fame, must be among the most creative minds that ever walked the planet. In this entertaining and insightful presentation to a management audience, he breaks down his own process and reflects on his methods. It's a hidden gem on YouTube, that you shouldn't miss. Have a great week, Carlos
This is a truly weird question. I will give you an honest reply: I hit a really high net worth for a short time once. Everything was possible during the great crypto bull run of 2017. I was in early and boy did I go to the moon. Long story short: There was a moment, when I hit the 8-figure net-worth-mark. What happened from then on would distract from your original question, so I leave this for another time. But what did I DO, when I had this money? I will tell you: NOTHING. Sounds weird. Right? But that was, what I did. I continued to live my life, EXACTLY, the way we lived before. I didn't change a thing. We imagine money to have this huge impact on our life, when in reality, once you cover your bases, it adds very little happiness to your life. It actually had a counter-intuitive effect: I consumed LESS. Why? Because suddenly, I could afford EVERYTHING. Including Lambos. And this devalued everything for me. Knowing I COULD have it, instantly made it less interesting. There is this very big interior design store close to me, with very expensive and fancy stuff. Back when I had little money, I used to walk the store, dreaming about buying this and that. And then, one day, I walked the same store and I know in my mind, right now, I could probably buy EVERYTHING in here. And what was my reaction? I bought nothing. Weird, right? But it is what happened to me. Hope I answered your question. Best, Carlos
@Cotton Sam Actually, the story is so damn crazy and has so many ups and downs, you wouldn't believe it. Crossing the 10M mark was only a short chapter in this journey. It definitely was character building.
I don't want this to sound whiny or bitchy. But I reflected quite some bit on YouTube and found something I want to share. Could be I'm wrong. The Brutality of YouTube is that there are NO LEVELS. To speak with an analogy: Imagine you are interested in Tennis and you decide to pick up a racket for the first time, to shoot some balls. And your first competitor is: ROGER FEDERER in full Wimbledon mode. That is what YouTube as a newbie feels like. You pick up your camera. Make your first video. Struggle with the editing or sound or light or the WiFi or whatever … finally you manage to put your video online … and your video goes up DIRECTLY against MrBeast or Casey Neistat or ScreenJunkies delivering their prime game. Because on YouTube we are all fighting for the SAME limited amount of attention. So there are no levels: little leagues, big leagues, pro league, etc. Understandably your own little video gets crushed by those pros and gets very little or no attention. And I think this can be very disheartening for a beginner. As I said: I don't want to bitch or moan. I don't have troubles with grinding work or brutal rejection. As an alumni of the Sam Ovens way of business, I know that brutal grind and facing massive rejection and resistance is part of the job. I'm OK with that. It's just that this is not communicated in regards to YouTube. It's mostly presented as this creative journey. But having wrong assumptions about a challenge will almost inevitably make you fail. That's why I wanted to share this here. What do you think about that? Am I missing something? Best, Carlos
Thanks for that Jake Tran video. I watched it today and it is really helpful and inspiring. So basically he preaches the Blue Ocean Strategy. And what I liked, was that he said: "YouTube is a moving target. The next MrBeast wont't be a MrBeast". You gotta get ahead of the curve. But of course. This is waaaay easier said than done.
I recently stumbled upon one 'mind tool' that made me aware of my habit of overanalyzing and helped me to work towards the change of this habit reasonably quick. Which brings me to the idea that some of you probably have one thing that comes to mind in relation to being more decisive, taking more action and disrupting ongoing thought patterns and don't mind sharing it here. Actionable, Efficient and Easy to remember tool: • 5 Second Rule by Mel Robbins
Sounds like a good idea. I know different versions of it. Taking one deep, conscious breath does the same thing. The question I would ask is: What is beneath the analysis paralysis? There seems to be some emotional baggage or road block you are carrying in your mind. When do you over-analyze?
As a YouTube newbie I started doing some experiments. I produced a couple of videos "from the heart". Videos I thought were interesting and I liked to watch. I released them and the response was virtually ZERO. Then I decided to switch strategies. I decided to do some YouTube Keyword research, pick a keyword I thought I could conquer and produced a video specifically for that. And low and behold: I'm getting clicks. The learning I take from this is a theory I call: YouTube Gravity. It means: If you are a big established YouTube Channel (with loads of videos, subscribers and clicks) you have "GRAVITY". This means, your audience will follow you, wherever you go. It will listen to you, whatever the topic, because they KNOW, LIKE and TRUST you. You PULL people into your world. This means you have the power to SET TRENDS. But as long as you are starting out, with a small channel, you have zero gravity. Hence YOU have to follow current trends and serve specific keywords in order to build this "Gravity". Once you are established, you can leave this path and start "producing from the heart". What do you think of this theory?
Hello everyone! I am so excited to be here in this group with you all. 😊 Found it through Sam Ovens. 1, What type of content do I love the most? I love podcasts and youtube channels that are diving into our marvelous mind. ♥️ 2. The problem I am currently working on? Creating new standards to level up! Looking forward to growing with you all!
Hello everyone, we are recording one video per week (a total of 15 videos posted already) but we are not growing on YouTube. Here is the link to our channel for feedback https://www.youtube.com/channel/UCO3lovsp080hMGRS-9WF_vQ) 1- How can we increase the number of views? 2- What are your tips & tricks to increase watch time and make the video more attractive, entertaining, and engaging?
I'm sure I'm surrounded by total YouTube Pros here, but I think the problem might be, that you are not producing content for a certain keyword. Have you done keyword research before producing your videos? Remember: YouTube is the 2nd biggest SEARCH engine in the world. So if you want to get traffic, than you have to produce videos, that are relevant for those KEYWORDS (= click rate) And then you have to deliver EXACTLY on those keywords (= watch time). That's the name of the game, at least for beginners.
I watched this video yesterday about how this fellow creates online courses. He goes into groups on Facebook that are on the topic he is interested in. While there notices the problems the members of the group is struggling with. Then he will look at content that solves these problems, (blogs, videos) and from the best ones, creates his own course, extracting and rewriting or making new video content, packaging and selling the courses. So he may watch 5 different videos on the topic of "creating video style content with a smartphone" and from this create the new course "The 5 Best Ways to Make Compelling Videos With Just a Smartphone" Would this be considered synthesizing? He is doing this on all sorts of topics, without being an expert, per se, on any of them....
I wouldn't see, why is is not synthesizing. However I doubt that long term it is a winning strategy. Because he doesn't take the time to build up enough authority, trust or good-will to sell at a higher price point. Honestly, it sounds like a lot of work, for a small potential return.
This seems to work well so far: 1. Read your ideal viewer avatar 2. Go to https://randomwordgenerator.com/ 3. Keep your topic in mind ("focus" in my case) 4. Set a timer 30-60 min 5. Go all out, combine a random word with your topic and make a list 6. After the timer, do progressive summarization (Highlight highlighted highlights) with your avatar in mind (this means you go over the list 2-3 times, first bold, then highlight then callout) 7. Bonus: In notion drag the best ideas to the top Result 30 minutes brainstorm: 40 ideas 4 best ideas 5 good ideas 8 alright ideas 23 meh ideas
@Siebren de Vos I got the idea from reading interviews with Alan Moore, the creator of Watchmen and V for Vendetta graphic novels. The more output you have to create, the more helpful the Oblique Strategies become. I have an original card set at home, as well as the app. Enjoy.
Instead of watching basic TV, I want to find good YouTube channels that teach interesting lessons on things like psychology, philosophy, history… Got any recommendations? Ideally long format and not the traditional “documentary” that tends to build up to nothing with no real lessons.
It's easy to find information on any topic to solve your problem. Google, Reddit, Stack Overflow, YouTube, you name it. Any skill, any topic is at hand with a wide variety of opinions. And if you pick one and focus on it, it'll work out just right. What people are looking for, is a sense of belonging to a community of like-minded people. They also need inspiration from a charismatic lider. That's why they subscribe to us. Live an interesting life, build your character and produce whatever you want. People will follow, form a community and keep listeting to you.
I think this is always the question on the mind of my clients...is there a positive ROI on my monthly investment of this guys services? We just received a quick report for a client we have been working with for the past 10 months. And as a result, he is getting almost a 2 to 1 return...very happy
#Creativity comes from what you consume Yes, definitively, I totally agree with this. What sparks in my case a lot of ideas and new connections between the things I learned or saw or experienced is SILENCE. When my meditation brings me true moments of silence and deep peace of mind then I can come with a lot of creativity, ideas, solutions, connections.
Actually I think this is the much more interesting way: INSIDE not OUTSIDE. The world is so full of noise and content. But what's INSIDE of you is truly unique, authentic and original. That's why Nietzsche said: "No man can become a thinker, unless the spends a third of his day alone, without people, distractions and books."
#Beware society's opinions Thanks Andrew for the strong reminder to really study and understand my opinions vs society's opinions! I feel like as a twenty-something who's been there done that with university and actively reading all these superstar stories of internet creators that made it big on YouTube/TikTok, I think that I've passively told high school students that they don't need to go to uni. But I haven't properly dived deep into this subject and I guess I'm speaking from a place where I have gotten my degrees. Here's to more learning (:
Universities, especially the really expensive ones, have become a huge scam and actually a problem for society. I am a voracious reader and to this day the scariest book I ever read, was not a book by Clive Barker or Stephen King, but a book on the mechanics of Student Loans. Those things are positively evil and I think even the devil looks at these things in astonishment and shakes his head in disbelief. Besides some very basic math and reading I learned nothing in school. I mean it: Nothing. My life started 12 years ago, when I put pen to paper an watched my first online-course on business, money and success. It was held by Eben Pagan, my very first guru. Since then I built three separate businesses up to 1M in revenue and did it faster each time. To sum it all up: I LOVE LEARNING. Which is why I HATE modern schools. Keep up the good work, Carlos