Something I heard from a client recently after presenting my report and showing them beating a government website (which is super tough given their authority) and ranking their software #2 on page one of Google. She said" You don't try to go around things, you go through them and attack Google!" Very kind words for an important software and a great client. Remember: attack Google with these methods and tools. Don't rest on a few pages or posts, don't obssess over rankings on every single keyword. Build and grow. Rinse and repeat. Rank and bank.