I create content: YouTube, digital products, SM posts, weekly or bi-monthly emails because I am a -the- business owner of my business. Although many of the concpts presented here I have been exposed to before. I have had them all presented in one place in a currated way. I appreciate that. The last lesson was the biggest one. I was recently called out by my coach that I have a habit of playing small. Until she kindly brought that my attention and the ways in which I do that I didn't really understand how that "playing small" fed into all the other lessons you present here. Claiming I do XYZ because I am a business owner has power. Thanks. 5 stars.