“Insight isn’t found — it’s designed.”
People talk about “finding insights” in their data as if it’s a treasure hunt. But real insight doesn’t just appear — it’s engineered. Every valuable data insight starts with a great question. - What are we really trying to understand? - What variable actually drives this outcome? - What pattern matters, and what’s noise? AI helps us see faster, but not think better — that’s still on us. The best data teams don’t wait for magic moments. They build systems that generate insight consistently. In the end, insight isn’t luck. It’s design, iteration, and interpretation — the real alchemy of intelligence.