Just wanted to give everyone a quick heads-up—I’m in the process of adding Dropbox links to all the community resources. That way, you can not only read them in Skool but also download and use them for your own purposes. Feel free to make any of these guides your own (with the exception of my book—that one isn’t available for repurposing). My goal here is to make sure you don’t have to reinvent the wheel if you find something valuable. I’m also working on creating more resources that are focused on clients—both buyers and sellers—so stay tuned for those!

We’ve got one person registered so far, but we definitely need a few more for the mastermind on Thursday. If you have any topics you’d like to cover, drop them in the comments—I’ll do my best to work through as many as we can during the session. Want to attend?Register using the link below: https://us02web.zoom.us/meeting/register/LYJKfMKNR-6BZ020gjC7Eg

Why Traditional Sales Scripts Fail for Online Real Estate Leads in Todays Market I felt so dumb trying to convert online real estate leads using traditional sales scripts. Why? Because those scripts aren’t built for the long game. Most are designed for a one- or two-call close, but our online leads had an 18-month conversion timeline. So repeating the same script over and over? Useless. The Fix: A Different Kind of Follow-Up We found that the sweet spot was reaching out every 4–6 weeks. But here’s the twist—we never called with the same pitch. Instead, we changed our approach: 1. A week before the call, we’d send something valuable (Via Text Message or Email)—something that actually helped the lead based on where they were in the funnel. 2. Early-stage leads? We’d send generic real estate tips. 3. Closer to buying? We’d send market insights or listings tailored to them. 4. Sometimes, it wasn’t even real estate-related. It was just something useful to build trust. Then, when we did call, it wasn’t a hard pitch. We’d just say: Hey, I sent you over this resource about a week ago, and I wanted to explain why I thought it could be valuable to you. The Magic Happens Around Month 5 At first, most people ignored our calls. We’d leave a voicemail about the resource we sent, and nothing would happen. But then, around month five, things started to shift. People picked up the phone. And because we had been providing value for months, they didn’t see us as just another salesperson—they saw us as a trusted resource. That’s when conversions started happening. The Takeaway: Build the Relationship First and The Sales will Come! If you’re struggling with online leads, ask yourself: - Are you providing value before asking for the sale? - Are you playing the long game, or just hoping for quick wins? This process changed everything for us. Try it! And stop feeling like an idiot repeating the same script month after month. and make the process more personal. By then, they were ready for real conversations, and conversions started to happen.

Do you focus more on buyer leads or seller leads—and why?

Struggling to Create Real Estate Content That Actually Gets Attention? Here’s a Hack Almost No One Talks About One of the biggest questions I hear from real estate agents is: "How do I come up with content that actually resonates with my local audience?" Here’s a strategy most aren’t using—Reddit. Go to your local subreddit and start digging into the conversations. You’ll see the real pain points, questions, and frustrations people in your market are talking about. If you’re in a larger city, you can even search specific housing topics to get even more targeted. Reddit is basically a goldmine of real-time feedback from your local community. And great content starts with understanding what people actually care about. Next time you’re stuck on content ideas, skip the brainstorming—start scrolling Reddit instead.