A simple way to convert more of your website visitors
From 103 website visitors per month, to a steady flow of pre-qualified enquiries (without redesigning your site). Most adviser websites are beautifully designedโฆ but have one fatal flaw: Theyโre silent. Visitors arrive. They look around. And thenโฆ they leave. We worked with an adviser today who was getting 103 visitors per month. That's not a huge amount, but I've seen far fewer. Perfectly good website. Clear navigation. Nice design. No leads. The problem? Nothing to engage visitors once they landed - and it's a common issue for financial advisers. And all things being equal, the solution is simple: ๐๐๐๐ ๐๐๐๐๐๐ ๐๐๐๐๐๐๐๐๐ ๐๐ ๐
๐ - like a quiz, scorecard or a quick assessment. Sounds simple but giving people something to do has worked since advisers first started having websites. I know - I was there. Why? Because everyone loves a quiz. Or to be preciseโฆ everyone loves getting quick, personalised insights about some aspect of their life. Here are 5 proven quiz/scorecard ideas for advisers and how they work in reality: ๐ญ.ย ๐๐ผ ๐ฌ๐ผ๐ ๐ก๐ฒ๐ฒ๐ฑ ๐ฎ ๐๐ถ๐ป๐ฎ๐ป๐ฐ๐ถ๐ฎ๐น ๐ฃ๐น๐ฎ๐ป๐ป๐ฒ๐ฟ? Helps people self-identify whether theyโd benefit from professional advice. Often uncovers needs they didnโt realise they had - moving them closer to booking a call. ๐ฎ.ย ๐๐ผ๐ ๐ฅ๐ฒ๐๐ถ๐ฟ๐ฒ๐บ๐ฒ๐ป๐ ๐ฅ๐ฒ๐ฎ๐ฑ๐ ๐๐ฟ๐ฒ ๐ฌ๐ผ๐? Gives a tangible readiness score and highlights gaps on both financial and emotional readiness. The follow-up? Book a review to address those gaps. ๐ฏ.ย ๐๐ ๐๐พ๐๐ถ๐๐ ๐ฅ๐ฒ๐น๐ฒ๐ฎ๐๐ฒ ๐ฅ๐ถ๐ด๐ต๐ ๐ณ๐ผ๐ฟ ๐ฌ๐ผ๐? Filters out unsuitable prospects while drawing in those who meet key criteria, saving time for both adviser and client. ๐ฐ.ย ๐ฉ๐๐น๐ป๐ฒ๐ฟ๐ฎ๐ฏ๐ถ๐น๐ถ๐๐ & ๐๐ถ๐ป๐ฎ๐ป๐ฐ๐ถ๐ฎ๐น ๐ฅ๐ฒ๐๐ถ๐น๐ถ๐ฒ๐ป๐ฐ๐ฒ ๐๐๐๐ฒ๐๐๐บ๐ฒ๐ป๐ Positions the adviser as someone who cares about more than just the numbers, while uncovering areas where extra support or planning is needed. ๐ฑ.ย ๐ฆ๐ฒ๐ฟ๐๐ถ๐ฐ๐ฒ & ๐ฅ๐ฒ๐ณ๐ฒ๐ฟ๐ฎ๐ฏ๐ถ๐น๐ถ๐๐ ๐ค๐๐ถ๐ Targets existing clients, helping advisers understand satisfaction levels and how likely clients are to refer. Or - something a bit more niche like ๐๐ฟ๐ฒ ๐ฌ๐ผ๐ ๐ง๐ต๐ถ๐ป๐ธ๐ถ๐ป๐ด ๐ผ๐ณ ๐ ๐ผ๐๐ถ๐ป๐ด ๐๐ผ ๐ฆ๐ฝ๐ฎ๐ถ๐ป ๐ณ๐ผ๐ฟ ๐๐ผ๐๐ฟ ๐ฅ๐ฒ๐๐ถ๐ฟ๐ฒ๐บ๐ฒ๐ป๐?