@Vibhor Arora yeah First, you should implement a conversion framework for the book funnel (for the page layout) Second, use graphics to increase perception, book tablet, and iPhone mockups are best preferred, also use opened book mockup to reveal a piece of what's inside the book to make it more enticing (for the design) Thirdly, use 2 step order form on the sales page, if it's a free +shipping book and a simple thank you/upsell page if there's an upsell If the upsell is a complementary offer (e.g audio version of the book) use an order bump instead and keep the funnel steps simple (for funnel strategy) With these you're good to go