If you're running Meta ads watch the entire video. Super important. Everyone asks me how much they should spend on Facebook ads. This is the wrong question. Here's the question that actually matters: when someone joins your group, what happens in the first 7 days? Because I've had leads come in at 50 cents. Fifty cents. And nobody bought my stuff. Cheap leads that don't buy anything aren't cheap. They're the most expensive leads you can get. Here's the math I'd want you to run: $20/day on ads. 100 leads in 30 days. Half of them book a call. Half of those show up. 15% of those buy your $1,000 thing. That's 3 sales. $3,000 in. $600 in ad spend. $2,400 profit. But here's what most people do. They watch their cost-per-lead, panic when it goes up, and turn the ads off. They never get to the math that matters. The backend is where the money lives. Not the cost-per-lead. What happens after the lead arrives. Do you have a DM sequence? An onboarding flow? Are you getting on calls? Build that first. Then turn on the ads. I put together a simple calculator that shows you exactly what your funnel math looks like at any ad spend, any offer price, any close rate. Plug in your own numbers. It'll tell you where your funnel is breaking and what to fix first. 👉 Comment "Calculator" and I'll send it to you.

On Monday, I did something incredibly stupid. I spent six hours sitting at my desk editing a YouTube video. I was adding flashy text overlays, complex motion graphics, and clean transitions. I was trying to make it look exactly like what the 25-year-old internet marketing gurus tell you to do to "hack" the system. It was an exhausting, self-inflicted waste of time. And you know what it added to the value of the video? Zero. My best-performing videos have always been simple, raw conversations where I look you in the eye and solve a high-stakes business problem using real judgment. My audience never asked for flashy editing. I was just chasing shiny objects. So yesterday, I shut down the computer. I grabbed my phone, walked outside into the park, and recorded an unscripted, unfiltered message for me. If you are an established expert trying to build an online business, and you feel like you are slowly losing your sanity trying to perform like a manufactured robot for a social media platform... Stop what you are doing right now and take a walk with me. It is your business. It is your craft. Stop letting a computer algorithm dictate how you show up. Brian PS: The length of your content is irrelevant. The flashy editing is noise. The real buyers in your ecosystem want your raw judgment, not a performance. Let's get off the hamster wheel. Watch the full park walk here 👇

How are you currently trying to turn your YouTube audience into paying clients or recurring revenue? Drop your answer. Genuinely want to know where people are at. It's going to shape what I build next.

From the age of 30-44… I tried 26 different side hustles. Most of them I quit on. But some of them were too complicated. Skool is the simplest business model I’ve ever tried. And you can literally start today. I’m curious to know if you plan on using a Skool community for your online business. Let me know 👇 Bonus points if you vote and tell me the traffic source you’re using or plan to use 🔥

If you have a YouTube channel with a real audience and you have not made a dollar from it yet, this is for you. I just opened YouTube to Skool. It is a $47 community built specifically for established experts who already have the YouTube audience. The subscribers. The email list. The decades of experience. And none of it is paying them yet. You know who you are. Maybe you are a musician. A therapist. A consultant. A tradesperson. Someone who has spent 20 or 30 years getting really good at something, built a YouTube channel around it, and still has not figured out how to turn that audience into recurring revenue. That is exactly who I built this for. On May 27 I am running the first live workshop inside the community. How to Get Your First 10 Paying Members from the YouTube Audience You Already Have. 90 minutes. Live. You bring your situation. I diagnose it on the spot. Here is the thing I want to be upfront about. I am building this community out in real time. You will watch me do it the same way I always do. Validate first. Build after. The people who get in now get founders pricing and get to help shape what gets built. This is $47 one time. Lifetime access. Every workshop I run going forward is included. Ads are launching this week. You are seeing this first. If this is you or you know someone this is for, the link is below. skool.com/youtubetoskool - Brian P.S. This is a one time investment for instant access. Not a monthly subscription.