Friends, if you are on the fence about creating a Skool community, there are probably legitimate obstacles preventing you from taking the plunge. In this post, I hope I can convince and encourage you to not only start a Skool community, but I’ll show you how to build a real, viable business, focusing on your expertise, without creating a course. If you don’t know me, I was a music producer for over a decade working with Grammy Winning Artists from all over the world. From there, I started an online education company teaching people how to become music producers. That company grew (and continues to grow) to multi 7 figures. From there, I sold it and then started Kollege, where I find underground talent who want to get paid to do what they love by shifting into online education. I won’t bore you with details, you can listen to the story here when Sam and I met up. After selling thousands of courses, running a cross functional team, and living in the online education world, I am sympathetic to the many challenges and obstacles you need in place in order to make millions of dollars online. Until now, in order to get paid to do what you love online you needed: - Course: An online course with lots of content that got students or clients results - Sales Calls: A stacked calendar constantly selling people into your course - Paid Advertising: Money -> Ads -> VSL -> Survey -> Book a call - Organic Content: YouTube videos, Podcast, Joint Ventures - Team: Sales team, coaches, managers, operators There have been some alternate versions of this that help the creator, educator, or expert in some way. This could look like having a successful YouTube channel so you don’t need to run ads. Or you find that there are people willing and able to sell on your behalf so you don’t need to be on sales calls. Or you find that a course doesn’t sell as well with your industry so you launch a mastermind with some events so you can focus on connecting authentically with people without worrying about selling. While these attempts have been helpful to the industry, you still need to compromise some version of you or some version of your business.