25% Off GeekOut Tickets š„šŖ Come join me next Friday and Saturday in person or virtually for GeekOut in Los Angeles. Iāll personally be speaking on how we profitably spend tens of thousands of dollars per day on Facebook ADs. Use code CASTOLA25 (all Caps) at checkout to get 25% off https://www.bls29trk.com/K83DLX/DNPGN9/
Bought my virtual ticket using your link & code this morning! @John Casto - what day/time are you speaking? I didn't see a schedule anywhere, and wanted to try to attend your presentation live if possible. Thanks so much brother! Appreciate all that you do!
I can highly recommend BLINK. They deliver excellent and fast support ( although you will rarely need support)⦠and if you come from Johnās group (see in āresourcesā) you pay no fee for the first 10k$ ad spend. So, thatās a no brainer.
I'm having a legend of a guest on my Youtube podcast friday - he's an expert at scaling with bid caps https://www.youtube.com/@willjago2/videos What are your top questions around using bid caps?
1) What's your structure for testing creatives with bid caps? Right now I'm running 1-6 max ads per ad set using adset budget and just letting it run. The spend typically starts really small, and over the course of a few days it usually starts spending more if FB thinks it's a good ad. 2) When it comes to testing creatives are you using a higher bid to force spend so you get data faster (so you know whether the creative works or not)? 3) Let's say a creative pops off in your testing, how are you transitioning to scaling it? And what are you doing to pump as much volume to that creative as possible (while of course maintaining profit)? 4) Are you adjusting your bid day to day or are you establishing a bid and just sticking to that bid? 5) I've had an issue in a particular vertical where ad sets using bid cap are consistently overspending causing me to lose money on them. I'll get few to no conversions, or the CPL is just way too high. I've also set the bid at a lower amount that should give me a solid ROI. Yet it still overspends. I'm assuming that might be a creative issue? ------------ Sorry for all the questions! :-) and THANK YOU for all that you do John!