1) What's your structure for testing creatives with bid caps? Right now I'm running 1-6 max ads per ad set using adset budget and just letting it run. The spend typically starts really small, and over the course of a few days it usually starts spending more if FB thinks it's a good ad. 2) When it comes to testing creatives are you using a higher bid to force spend so you get data faster (so you know whether the creative works or not)? 3) Let's say a creative pops off in your testing, how are you transitioning to scaling it? And what are you doing to pump as much volume to that creative as possible (while of course maintaining profit)? 4) Are you adjusting your bid day to day or are you establishing a bid and just sticking to that bid? 5) I've had an issue in a particular vertical where ad sets using bid cap are consistently overspending causing me to lose money on them. I'll get few to no conversions, or the CPL is just way too high. I've also set the bid at a lower amount that should give me a solid ROI. Yet it still overspends. I'm assuming that might be a creative issue? ------------ Sorry for all the questions! :-) and THANK YOU for all that you do John!