Most founders think their product failed because of bad marketing or bad timing. But after watching dozens of digital products crash at launch, here’s what I found: They built something that solved their problem, not their users. Stakeholders think they're the "target user group." 🥴 When you’ve lived the pain, your brain skips ahead. The solution feels obvious to you. But your users? They aren't there. Sticky products understand this disconnect. They don’t just solve a problem. They solve it in a way that matches how people think and behave. Here are 3 principles I’ve seen turn forgettable tools into sticky, profitable products: 1. Recognition > Recall People won’t remember to use your thing. Build it so they recognize the moment it’s needed. 2. Progress > Perfection Users abandon complex solutions. Give them a quick win, not an over-the-top transformation. 3. Social Proof > Feature Lists Nobody cares about your 47 features. They care that someone like them saw a result. I’ve been building digital products that blend UX psychology with strategy, and I just launched Product Potion (shameless plug), a newsletter that breaks down how to make products (and content) people actually want to stick with. 📬 Check out Product Potion — it’s free, fast, and weirdly useful. And if you’re building something: What’s your biggest focus right now? (I’d love to tailor some content to help with these)

Imagine you’re in front of your ideal client with just 30 seconds to explain what you do. What would you say to grab their attention and make it stick?

Hi everyone! I want to introduce you to @Evan Rosario, the owner of RoadRunner Golf AZ. A unique business offering inflatable, portable golf simulators that bring serious fun to any event. Evan’s blending entertainment and innovation in a way that creates memorable experiences and draws crowds. If you want to reach out to him, feel free to connect and say hello! Interested in joining the Inner Circle? Jump inside the community or book a call with our team below: 👉 Join the Inner Circle 👉 Book a Call

Hi Everyone, Let us all welcome, Charity! Meet Charity Brown, a new Inner Circle member from Phoenix who helps businesses overcome challenges using AI and advanced media tools. Her passion lies in blending innovation and strategy to help entrepreneurs grow smarter and faster. If you want to reach out to her, feel free to connect and say hello! Interested in joining the Inner Circle? Jump inside the community or book a call with our team below: 👉 Join the Inner Circle 👉 Book a Call

🚀 If you had an extra $10k to invest in your business right now… what would you do with it? Play it smart? Take a risk? Let’s hear it 💸