@Abdullah Ibrahim best way is collect all reviews, customer feedback and questions from sales calls/email/etc. You can also scrape posts in reddit and FB groups. Transcribe everything and put it in one file. The goal is to answer questions like: What did we do for clients that others couldn't or wouldn't do? How does working with us feel compared to others? What do clients say when they recommend us? What competitors/DIY/etc have they tried before calling us? What went wrong What made the problem they had actualy urgent? (there's a hell lot more than those 5) We use Claude to help us find patterns if it's too much data. Most of the time we discover differentiators we couldn’t imagine. The same findings can be reused to (re)write case studies, service/product pages optimisation, homepage and social posts.