@Lois Hamilton Good question and depends 100% on what you offer or sell. Old Skool marketing is the same method just 1,000 times better if well done. We now we have socials that will that will the perfect person to show your ad, and from there you can captured thier email account and nurtue them in a sequence to buy your offer. Direct marketing works even better now than ever and your offer shown to so many more people. In previous businesses I made it a brand around me. That was great when I held it and making money, but made it super hard to sell. First thing is just start doing. I have a rule that each day I dpjo Then have businesses and sites that sold for a really nice price when I used my VA and I outsourced 80% of it and was basically nostly In other businesses I was completely behind the scenes got a great and easy sell, as new owner could take over and not reliant on me. If it is a project like this I am building with https://reliablebusinesstools.com.au/ it is pretty important I have a brand so people know who is giving the answers for this So it really depends. If you never want to sell your site, then personal brand is great. People get to know like and trust you. You keep adding in your b If you do want to sell your business down the line, then the best strategy is to start brining experts of your field in. They can host someone other than you, create content, host a podcast episode, make fewemails in auto secuances and have their own main profile on the site and even list these experts with their onw preferance. The late Steve jobs had a rule I use myself. Do 3 things each workday - the crucial part is these 3 things fix, create or work on things that will actually make a difference help and continue They could take 5 mins or 4 hours. John