What's up, party people! I put together a new resource for you. I saw this video from Dan Martell about how he builds a master prompt that he uses with all his AI systems so they understand him and his brand. So I went to work on building my master prompt that I use in Claude and now also in Content on Easy Mode. (Since @Antoni Tzavelas is a legend and has given us the ability to upload documents into our profile.) So the resource is basically a series of prompts that you can use with Claude, ChatGPT, or any other LLM. The first prompt will interview you. It's going to ask you one question at a time, and by the end, you will have your master prompt. My best practice here is to dictate your responses rather than type them. It will take you way less time, and the system will also learn your language and speech patterns. Once you have this master prompt, 3 more prompts are available to you... 1. To give you ideas for your headline and banner. 2. To write your About section. 3. To help come up with ideas for your Trust Bridge resource. All of these will use your master prompt to help you build them yourself. This exercise will probably take you around 45 minutes to complete, but I promise it is 100% worth the time you put into it. Because all of these are important pieces we'll use to land clients on LinkedIn. Let's go! And if you have any questions, just hit me up in DMs! ✌️

I've been chatting with my friend today about Dan Koe's newsletter and why I no longer read him. (I have nothing against Dan Koe personally. I think he's a legit genius. But his content is too dense for me.) His latest newsletter contains, like, 12 different high level ideas, each of which could (and I argue /should/) be their own newsletters. Now compare that with Jason Feifer's latest newsletter. It's about one thing—how to promote yourself without feeling salesy. "Does self-promotion make you uncomfortable? Or, flip side: Have you put yourself out there, and been criticized for being too self-centered? I’ve experienced both. I used to hate self-promotion, and was overlooked for opportunities. Then I gained more confidence and was accused of being self-obsessed. Like this one time I applied for a big job…" My friend Borris Upton wrote this Substack Note today, and it sums up my thoughts elegantly. "Ogilvy called it the Big Idea. Most copy dies without one. Unless your writing is built on a single powerful idea, it passes like a ship in the night. The reader notices nothing, remembers nothing, does nothing. One idea jolts. A dozen blur." Jason Feifer writes about one big idea, and that works for me every week.

If you want to land clients on LinkedIn, you're in the right place! We'll focus on 3 things (the TLC Method): Targeting: we will train LinkedIn to show your content to the right people Leverage: your knowledge and experiences will become your content Capitalize: you will know exactly how to turn every post into leads and sales 2 tasks to get the ball rolling: 1- Introduce Yourself Tell us why you're here, what business you're in, and what you do for fun. Pics and videos are encouraged! 2- Brand Foundation Exercise Head over to the classroom and jump into the first resource you see. This will help you create a brand foundation document that you'll use to build your LinkedIn profile and feed into any AI system you use, making it more familiar with you and your brand. It is not a course. It's a virtual interview that will take about 45 minutes to complete, but it's well worth your time! Lastly, a quick recommendation for you. There are some really cool people in here. Get to know them! You're adults (most of us are), so I'm not going to hit you with a whole code of conduct or rule book, but just be respectful to the other members of the crew.